Axloqiy rivojlanish: talabalik hayoti-tayyorgarlikning Oltin vaqti. Bu davrda talaba o'z xarakterini, xulq-atvorini va shaxsiyatini shakllantirishi kerak. Ular Mehribonlik, kechirimlilik, ishonch, jasorat, tartiblilik, sadoqat va birlik kabi ezgu fazilatlarga amal qilishlari va amal qilishlari kerak. Mamlakatga ijtimoiy, siyosiy va ekologik jihatdan xizmat qilish uchun talabalar kuchli axloqiy etikani rivojlantirishlari kerak.
ADVERTISEMENTS
Ours is an age of advertisements. The T.V., the radio the cinema and all other means of communications are full of advertisements now. They are now popularly called ‘ads’. They are also visible on building walls, buses, railway stations and airports. All good positions along roads and highways are used by advertising houses to put up their ‘ads’ and banners.
`Ads’ are a vital necessity today. Trades and industries are going on expanding. Naturally they want an awareness of their products in the public mind. This way, consumers know where to find the things they want. Employers also get suitable persons for their job requirement by these ‘ads’. The ‘ads’ today even help young persons to select life partners of their choice.
But these ‘ads’ have their negative side also. They also create a ‘false demand’ by their flattering languages. Sometimes the rogues advertise for the sole purpose of cheating the people. To check this menace, the Government have also established various bodies to find the reality of the goods so advertised.
But nowadays, the ‘ads’ are the ‘in thing’. They do help in letting us select the goods we need.
Reklama
Biznikilar reklama asridir. T. V., radio kino va boshqa barcha aloqa vositalari hozirda reklama bilan to'la. Endi ular xalq orasida 'reklama'deb nomlanadi. Ular qurilish devorlari, avtobuslar, temir yo'l stantsiyalari va aeroportlarda ham ko'rinadi. Yo'llar va avtomobil yo'llari bo'ylab barcha yaxshi pozitsiyalar reklama uylari tomonidan o'zlarining reklama va bannerlarini qo'yish uchun ishlatiladi.
'E'lonlar' hayotiy zarurat bugun bor. Savdo va sanoat tarmoqlari kengaymoqda. Tabiiyki, ular o'z mahsulotlarini jamoatchilik ongida xabardor qilishni xohlashadi. Shunday qilib, iste'molchilar kerakli narsalarni qaerdan topishni bilishadi. Ish beruvchilar, shuningdek, ushbu e'lonlar orqali o'zlarining ish talablari uchun munosib shaxslarni olishadi. 'E'lonlar' bugungi kunda hatto yoshlarga o'zlari tanlagan hayot sheriklarini tanlashda yordam beradi.
Lekin bu 'e'lonlar' ularning salbiy tomoni ham bor. Shuningdek, ular o'zlarining xushomadgo'y tillari bilan 'yolg'on talab' yaratadilar. Ba'zida firibgarlar faqat odamlarni aldash maqsadida reklama qilishadi. Ushbu tahdidni tekshirish uchun hukumat shu qadar reklama qilingan tovarlarning haqiqatini topish uchun turli organlarni ham tashkil etdi.
Lekin bugungi kunda,' e'lonlar 'narsa'bor. Ular bizga kerakli tovarlarni tanlashimizga yordam beradi.
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