Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business



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Stories That Stick How Storytelling Can Captivate Customers, Influence

Document Outline

  • Contents
  • Introduction: Slovenia, JFK, and the Story That Kidnapped My Husband
  • PART 1: THE IRRESISTIBLE POWER OF STORYTELLING
    • 1. The Gaps in Business and the Bridges That Close (and Don’t Close) Them
    • 2. Once Upon a Brain
    • 3. What Makes a Story Great
  • PART 2: THE FOUR ESSENTIAL STORIES—THE TALES EVERY BUSINESS NEEDS TO TELL
    • 4. The Value Story
    • 5. The Founder Story
    • 6. The Purpose Story
    • 7. The Customer Story
  • PART 3: CREATE YOUR STORY—FINDING, CRAFTING, AND TELLING YOUR STORY
    • 8. Finding Your Story
    • 9. Crafting Your Story
    • 10. Telling Your Story
  • Conclusion: Happily Ever After Is Just the Beginning
  • Appendix: The Four-Story Cheat Sheet
  • Acknowledgments
  • Notes
  • About the Author

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