Document Outline - Contents
- Introduction: Slovenia, JFK, and the Story That Kidnapped My Husband
- PART 1: THE IRRESISTIBLE POWER OF STORYTELLING
- 1. The Gaps in Business and the Bridges That Close (and Don’t Close) Them
- 2. Once Upon a Brain
- 3. What Makes a Story Great
- PART 2: THE FOUR ESSENTIAL STORIES—THE TALES EVERY BUSINESS NEEDS TO TELL
- 4. The Value Story
- 5. The Founder Story
- 6. The Purpose Story
- 7. The Customer Story
- PART 3: CREATE YOUR STORY—FINDING, CRAFTING, AND TELLING YOUR STORY
- 8. Finding Your Story
- 9. Crafting Your Story
- 10. Telling Your Story
- Conclusion: Happily Ever After Is Just the Beginning
- Appendix: The Four-Story Cheat Sheet
- Acknowledgments
- Notes
- About the Author
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