Start With Why

company.
Dwayne Honore, personal interview, December 2008; http://www 
.dhonore.com/explore.cfm/ourcompany/owner/.
193
Though Gates abdicated his role as CEO:
"Gates exits Microsoft to focus on charity 
work," MSNBC News Services, June 27,2008, http://www.msnbc.msn 
.com/id/25408326/. 
194
"A
PC in every home and on every desk":
http://www.microsoft.com/aboUt/ 
companyinformation/ourbusinesses/profile.mspx. 
195
after a legendary power struggle with Apple's president, John Sculley:
Andrew 
Pollack, "Apple Computer Entrepreneurs Rise and Fall,"
 New York Times
, Sep-
tember 19, 1985, http://query.nytimes.com/gst/fullpage.html?res=950DE7DA 
1739F93AA2575AC0A963948260&scp=3&sq=apple%201985%20jobs%20 
resigns&st=cse. 
195
Sculley was a perfectly capable executive with a proven track record:
"Marketing 
Genius for Pepsi and Apple: John Sculley III, WG'63,"
Wharton Alumni Maga-
zine
, Spring 2007, http://www.wharton.upenn.edu/alum_mag/issues/125 
anniversaryissue/sculley.html. 

---

Index 
263 
196
 
"Do
you want to sell sugar water your whole life or do you want to change the 
world?": Triumph of the Nerds:
The Television Program Transcripts: Part III, PBS, 
http://www.pbs.org/nerds/part3.html.
 
196
New products would be "less revolutionary and more evolutionary":
Brian O'Reilly, 
"Apple Computer's Risky Revolution,"
FORTUNE
, May 8,1989, http:// 
money.cnn.com/magazines/fortune/fortune_archive/1989/05/08/71954/ind
ex .htm. 
197
From the start, he focused on efficiency:
Steve Lohr, "Can Michael Dell Refocus His 
Namesake?"
New York Times,
September 9, 2007, http://www.nytimes. 
com/2007/09/09/technology/09dell.html. 
198
If you look back at the history of Starbucks:
http://www.starbucks.com/ aboutus/ 
Company_Timeline.pdf. 
199
In a now famous memo that Schultz wrote:
"Text of Starbucks Memo,"
 Wall Street 
Journal,
February 24, 2007, http://online.wsj.com/public/article/ SB 
117234084129218452-hpbDoP_cLbOUdcG_Oy7qLlQ70kg_20080224 
.html?mod=rss_free. 
199
In early2008, Schultz replaced Donald:
Burt Helm and Jena McGregor, "Howard 
Schultz's Grande Challenge,"
BusinessWeek,
January 9, 2008, http://www 
.businessweek.com/magazine/content/08_03/b4067000369003 
.htm?chan=top+news_top+news+index_businessweek+exclusives.
201
Putnam recounts the time he met with Kelleher to interview for the job:
Howard 
Putnam, personal interview, October 2008.
 
201
 
The same could he said for Colleen Barrett, who became president of Southwest in 
2001:
Colleen Barrett, personal interview, December 2008.
 
202
Walton's oldest son
y
 S. Robeson Walton:
http://findarticles
.c0m
/p/articles/mi_ 
m3092/is_n8_v3 l/ai_l2098902/. 
203
 
Walton insisted on showing up for work on Saturdays:
Sam Walton and John Huey,
 
Sam Walton: Made in America; My Story.
New York: Bantam, 1992.
 
203
 
"I still can't believe it was news that I get my hair cut at the barbershop":
Ibid.
 
204
Sinegal learned about discount retailing from Sol Price:
Matthew Boyle, "Why 
Costco is so addictive,"