Start With Why

123 
TiVo finally shipped in 1999:
 
http://www.tivo.com/abouttivo/aboutushome/index.html.
 
123
TiVo sold about 48,000 units the first year.
Roy Furchgott, "Don't People Want to 
Control Their TV's?"
New York Times,
August 24,2000, http://www.nytimes 
.com/2000/08/24/technology/don-t-people-want-to-control-their-tv-s.html.
123
"More U.S. Homes Have Outhouses than TiVos":
Bradley Johnson, "Analysts Mull 
Future Potential of PVR Ad-Zapping Technology,"
 Advertising Age,
November 
4,2002, 
http://people.ischool.berkeley.edu/~hal/Courses/StratTech09/ 
Lectures/Networks/Articles/tivo-losing-money.html.
128
"There are two types of laws":
Martin Luther King Jr., "Letter from a Birmingham 
Jail," http://www.thekingcenter.org/prog/non/Letter.pdf.
Chapter 8: Start with Why, but Know How
133
Steve Ballmer, the man who replaced Bill Gates as CEO of Microsoft:
"Steve Ballmer 
Going Crazy," March 31,2006, http://www.youtube.com/watch?v=wvs 
boPUjrGc. 
134
the Bill and Melinda Gates Foundation:
135
http://www.gatesfoundation.org/Pages/ home.aspx. 
136
Raised in Ohio, sixty miles from Dayton, Neil Armstrong grew up:
Nick Greene, 
"Neil Armstrong Biography: First Man of the Moon," About.com, http://space 
.about.com/od/astronautbiographies/a/neilarmstrong.htm. 
138 
 What Ralph Abernathy lent the movement was something else:
"Abernathy, Ralph 
David (1926-1990)," Martin Luther King, Jr., Research and Education Institute, 
http://mlk-kpp01.stanford.edu/index.php/kingpapers/article/abernathy_ 
ralph_david_1926_1990/.

---

Index 
261 
140
The pessimists are usually right
Thomas Friedman,
 The World Is Flat: A Brief 
History of the 21st Century.
New York: Farrar, Straus and Giroux, 2005.
 
140
"If it hadn't been for my big brother
": Bob Thomas,
Building a Company: Roy O. 
Disney and the Creation of an Entertainment Empire.
New York: Disney Editions, 
1998.
 
142
Herb Kelleher was able to personify and preach the cause of freedom:
Kevin Freiberg 
and Jackie Freiberg,
Nuts! Southwest Airlines' Crazy Recipe for Business and 
Personal Success.
New York: Broadway, 1998.
 
142
Steve Wozniak is the engineer who made the Apple work:
Steve Wozniak, personal 
interview, November 2008. 
143
 
Bill Gates and Paul Allen went to high school together in Seattle:
Randy Alfred,
 
"April 4,1975: Bill Gates, Paul Allen Form a Little Partnership,"
 Wired,
April 4, 
1975,http://www.wiredxorn/science/discoveries/news/2008/04/dayintech_
0404.
145
Oprah Winfrey once gave away a free car.
Ann Oldenburg, "7M car giveaway stuns 
TV audience,"
USA Today
, September 13, 2004, http://www.usatoday 
.com/life/people/2004-09-13-oprah-cars_x.htm.
150
the Education for Employment Foundation:
http://www.efefoundation.org/ 
homepage.html; Lisa Takeuchi Cullen, "Gainful Employment," Time, Septem-
ber 20,2007, http://www.time.eom/time/magazine/article/0,9171,1663851,00 
.html; Ron Bruder, personal interview, February 2009.
Chapter 10: Communication Is Not About Speaking, It's About Listening 
160 "I
 Have
a
 Dream" speech:
"I Have a Dream—Address at March on Washington, 
August 28,1963. Washington, D.C.," MLK Online, http://www.mlkonline.net/ 
dream.html.
160