Start With Why

American flag on a soldier's right arm?:
Brendan I. Koerner, "Soldiers and Their 
Backward Flags,"
 Slate
, March 18,2003, http://www.slate.com/id/2080338/. 
161
"
Don't let anyone tell you that America's best days are behind her":
President 
Ronald Reagan's Address Before a Joint Session of the Congress Reporting on 
the State of the Union, January 26, 1982, http://www.c-span.org/executive/ 
transcript.asp?cat=current_event&code=bush_admin&year=1982. 
163 "
Mostly; it says I'm an American
": Randy Fowler, general manager of a Harley- 
Davidson dealership in California, personal interview, January 2009.
165
In 2003 and 2004 Apple ran a promotion for iTunes with Pepsi:
http://www 
.apple208m/pr/library/2003/oct/16pepsi.html.
 
170
Volkswagen introduced a $70,000 luxury model to their lineup:
"2006 Volkswagen 
Phaeton Review," Edmonds.com., http://www.edmunds.com/volkswagen/ 
phaeton/2006/review.html; "VW analyses Phaeton failure, reveals new details 
about next-gen model," MotorAuthority.com, February 18,2008, http://www 
.motorauthority.com/vw-analyses-phaeton-failure-reveals-new-details-about- 
next-gen-model.html.

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Index 
262 
Chapter 11: When Why Goes Fuzzy
175
 
"A lot of what goes on these days with high-flying companies
Sam Walton and John 
Huey,
 Sam Walton: Made in America; My Story.
New York: Bantam, 1992.
 
176
There are 27.7 million registered businesses in the United States today.
U.S. Small 
Business 
Administration, 
Office 
of 
Advocacy, 
http://www.sba.gov/advo/stats/ sbfaq.pdf. 
176
 
Sam Walton didn't even invent a better way of doing things than everyone else: 
Bob 
Ortega,
 In Sam We Trust: The Untold Story of Sam Walton and How Wal- Mart Is 
Devouring the World.
New York: Kogan Page, 1999.
 
177
 
For Sam Walton, there was something else:
Walton and Huey,
 Sam Walton. 
177 "We're all working together; that's the secret
": http://walmartstores.com/ 
CommunityGiving/8508.aspx.
177
The company once renowned for how it treated employees and customers has been 
scandal-ridden for nearly a decade:
"Wal-Mart Wage and Hour Settlement,"
Wal- 
Mart 
Watch
, 
http://action.walmartwatch
.cOm
/page/-/Wal-
Mart%20Wage%20 and%20Hour%20Settlement.pdf.
 
178 "
Celebrate your successes":
Gene N. Landrum,
Entrepreneurial Geniu. The Power of 
Passion.
New York: Brendan Kelly Publishing Inc., 2004.
 
178
Wal-Mart still sells more than six times as much as Target each year,
http // 
walmartstores.com/FactsNews/NewsRoom/8224.aspx; 
http://investors, 
target .com/phoenix.zhtml?c=65828&p=irol-homeProfile. 
179
 
Every year a group of high-performing entrepreneurs get together at MIT's Ench cott 
House
: http://www.gatheringoftitans.com/.
 
Chapter 12: Split Happens
189
 In the fall of her freshman year in college, Christina Harbridge set out to find a part-time 
job:
Christina Harbridge, personal interview, November 2008; http:// 
christinaharbridge.com/blog/.
 
191
Dwayne Honore has for the past ten years run his own commercial construction