Social Media Marketing Strategies Used by Small Retail Businesses



Download 0,96 Mb.
Pdf ko'rish
bet41/54
Sana29.04.2022
Hajmi0,96 Mb.
#593895
1   ...   37   38   39   40   41   42   43   44   ...   54
International Journal on Strategic 
Innovative Marketing, 1
, 74-90. doi:10.15556/IJSIM.01.02.002 


77 
Chen, H., De, P., Hu, Y. J., & Hwang, B. H. (2014). Wisdom of crowds: The value of 
stock opinions transmitted through social media. 
Review of Financial Studies

27

1367-1403. doi:10.1093/rfs/hhu001 
Chen, W. J., & Chen, M. L. (2014). Factors affecting the hotel’s service quality: 
Relationship marketing and corporate image. 
Journal of Hospitality Marketing & 
Management

23
(1), 77-96. doi:10.1080/19368623.2013.766581 
Chenail, R. J. (2011). Interviewing the investigator: Strategies for addressing 
instrumentation and researcher bias concerns in qualitative research.
 The 
Qualitative Report, 16
, 255-262. Retrieved from http://nsuworks.nova.edu/tqr
Choudhury, M. M., & Harrigan, P. (2014). CRM to social CRM: The integration of new 
technologies into customer relationship management. 
Journal of Strategic 
Marketing

22
(2), 149-176. doi:10.1080/0965254X.2013.876069 
Cole, G. (2015). The value of social media. 
Strategic Direction

31
(1), 3-5. 
doi:10.1108/SD-10-2014-0152 
Coleman, J., Katz, E., & Menzel, H. (1966). 
Medical innovation: The diffusion of an 
innovation among physicians
. New York, NY: Bobbs-Merril.
Collins, C. S., & Cooper, J. E. (2014). Emotional intelligence and the qualitative 
researcher. 
International Journal of Qualitative Methods,
13
(1)
,
88-103. 
Retrieved from http://ejournals.library.ualberta.ca/ijqm/index.php/IJQM 
Constantinides, E. (2014). Foundations of social media marketing. 
Procedia: Social and 
Behavioral Sciences

148
, 40-57. doi:10.1016/j.sbspro.2014.07.016
 


78 
Corley, K. (2015). A commentary on “what grounded theory is …”: Engaging a 
phenomenon from the perspective of those living it. 
Organizational Research 
Methods, 18
, 60-65. doi:10.1177/1094428115574747 
Crandall, P. G., O'Bryan, C. A., Grinstead, D. A., Das, K., Rose, C., & Shabatura, J. J. 
(2016). Role of ethnographic research for assessing behavior of employees during 
cleaning and sanitation in food preparation areas. 
Food Control

59
, 849-853. 
doi:10.1016/j.foodcont.2015.07.008 
Cridland, E. K., Jones, S. C., Caputi, P., & Magee, C. A. (2015). Qualitative research 
with families living with autism spectrum disorder: Recommendations for 
conducting semistructured interviews. 
Journal of Intellectual and Developmental 
Disability, 40
, 78-91. doi:10.3109/13668250.2014.964191 
Cronin, C. (2014). Using case study research as a rigorous form of inquiry. 
Nurse 
Researcher, 21
(5), 19-27. doi:10.7748/nr.21.5.19.e1240 
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing 
SMEs adoption of social media marketing. 
Procedia: Social and Behavioral 
Sciences, 148
, 119-126. doi:10.1016/j.sbspro.2014.07.025 
Dash, M., Bhusan, P. B., & Samal, S. (2014). Determinants of customers’ adoption of 
mobile banking: An empirical study by integrating diffusion of innovation with 
attitude. 
Journal of Internet Banking and Commerce, 19
(3), 1-21. 
doi:10.1007/978-3-531-92534-9_12 


79 
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising 
on enhancing purchase intention of consumers. 

Download 0,96 Mb.

Do'stlaringiz bilan baham:
1   ...   37   38   39   40   41   42   43   44   ...   54




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish