Small business

TARGETS AND PLANNED ACTIVITIES
Objective: To clearly set out the targets of the plan.
This section represents the heart of the strategic plan. It embraces the various broad as well as specific
programmes of the government. In many developing and transition economies it is accompanied by annexes
of detailed project memoranda often using a logical frame (log frame) format, which is discussed in Section
8. These should not represent ‘wish-lists’ but be an integral part of the government’s programme.
The detailed content will reflect individual country priorities but if the strategic plan format shown here
is followed then it should be possible to present the details as follows
Contributions of plan targets to:
• The development of an enterprise culture;
• The growth of start-ups and their survival;
• Improving the quality and performance of the existing business stock;
• Establishing an entrepreneurial and supportive environment and regulatory framework.
Within each of the above key areas it should be possible to set out:
• Identified needs;
• Overall objective(s);
• Targets;
• Activities;
• Inputs/resources;
• Outcomes;
• Impact measurement.
This can be illustrated for programmes that relate to the creation of an enterprise culture. Key potential
target areas include: embedding enterprise in education at all levels; developing the entrepreneurial
culture in key organisations and small business stakeholder groups; and stimulating a culture of enterprise
in the population as a whole. Within each of these broad groups there are distinctive target areas for policy
intervention. In formal education these include primary, secondary, vocational, higher and adult education.
Higher education has been a key target area in Europe. Table 4 demonstrates how targets might be set out.
EFFECTIVE POLICIES FOR SMALL BUSINESS - © OECD 2004
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EFFECTIVE POLICIES FOR SMALL BUSINESS - © OECD 2004
12. Targets and Planned Activities