Service quality and customer satisfaction in the restaurant business

 
 
4.5 Sagarmatha Nepalese Restaurant as brand 
 
Simply, brand is a name, a term, an image or can be a combination of these to distinguish one 
product or service from another. A brand helps to make a product or service unique and also 
helps to encourage customers to buy it. Thus, it is said that brand attracts the customer‟s eyes 
to select the products. A brand not only helps to communicate with customers but it also helps 
to remember the products. (Gautam 2011.)
 
A brand is the identification of a product service of 

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a buyer or a seller. By building brands companies can access value and acknowledgement of 
consumers to their branded products. (Kotler & Armstrong 2001.) 
Sagarmatha is a newly constituted Nepalese restaurant. A Nepalese restaurant must be incisive 
on how it positions its brand on the Finnish market. Nepalese cuisine itself is a famous brand 
in Finland. It is known that Helsinki is full of Nepalese restaurants and restaurant Sagarmatha 
is the only Nepalese restaurant in Vantaa. Therefore, it is easy to develop its brand in Vantaa 
by a carefully selected menu and effective customer services that has all that a customer 
desires. The Sagarmatha brand is new on the market and it is being trying to attain the 
functional benefit, excited benefit and self-expressive benefit in its brand by accenting quality, 
taste and originality. For example, with the experience of the taste of Nepal while in the 
restaurant it is trying to achieve what it has spelled out on the market. However, talking about 
the benefits, functional benefit includes quality of food, safety issues and good care of 
customers. Finally, customers get excited benefits when they constitute to the restaurant in 
order to have fun with an authentic Nepalese dinner and develop positive attitudes and 
feelings. At last, self-expressive attributes help the customers to convey themselves as they 
have a tasty dinner in Restaurant Sagarmatha. (Acharya 2010.)