Self-study7 Task Complete the text with the best words



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Self-study7 Task Complete the text with the best words


SELF-STUDY7



Task 1. Complete the text with the best words.
It has become a common place to say that the world is changing at an ever-increasing pace. Companies today are faced with a stark choice: c) adapt 1 or go under. For example, four decades ago, companies typically tended to be b) hierarchical 2. They were built on a model which achieved a high degree of control, but in which d) channels 3 of communication were few and slow.
Another disadvantage of this type of organization is that more junior c) staff 4 may not even know who the CEO is, or what a) goals 5 the decision-makers are trying to achieve. In order to try to solve this problem, many organizations have adopted a less a) bureaucratic 6, more flexible business culture in which frequent contact between the owner and the employees ensures that a) information 7 is flowing smoothly.
A second difficult choice for a company concerns the extent to which it should go global or remain c) local 8. Global operations allow maximum a) production 9 of scale, while localization makes it possible to d) respond 10 quickly and to reach all market d) sectors 11. In order to reduce the tension between global and local demands, many companies have adopted a ‘hub and spoke’ structure. They use several regional production and c) distribution 12 ‘hubs’ where neighboring markets are serviced from one single location.

1 a) adopt b) market c) adapt d) research


2 a) economical b) hierarchical c) welcoming d) democratic
3 a) webs b) media c) roads d) channels
4 a) customers b) directors c) staff d) buyers
5 a) goals b) design c) plan d) sales
6 a) bureaucratic b) caring c) decentralized d) market-driven
7 a) information b) news c) speech d) interest
8 a) professional b) static c) local d) impersonal
9 a) production b) economies c) marketing d) savings
10 a) call b) demand c) enquire d) respond
11 a) shares b) research c) leaders d) sectors
12 a) manufacturing b) selection c) distribution d) advertising



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