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DIGITAL TOURISM, AS AN EFFECTIVE MECHANISM FOR RECOVERING 
TOURISM IN THE POST-PANDEMIC PERIOD 
J.I.Mamarizoyev – the student of gr. IK-220, SamIES
 
The Internet currently has over 40 million subscribers in more than 100 countries on all seven 
continents. The popularity of the Internet is evidenced at least by the fact that the number of 
subscribers to the network doubles every 10 months. The exchange of information through the 
network increases almost 10 times every year. More than 4,000 emails are sent over the network every 
second. 
All Internet information technologies can be divided into information support systems and 
information exchange systems. 
The world computer network Internet is developing so rapidly that every year the number of its 
subscribers and the volume of information resources almost doubled. 
The tourism business should not be left out of this boom. Digital tourism is an effective 
mechanism for recovering tourism in the post-pandemic period. 
Already in 1996, thousands of independent sections of travel agencies, hotels, airlines, and 
dozens of travel booking systems appeared on the Internet. Travel agencies should not ignore the 
Internet in their work, the network can provide invaluable information assistance and add a new 
channel for the implementation of travel services - electronic. 
International and domestic tourism is a powerful service trade industry. 
The basis of the tourism industry is made up of tour operators and travel agents engaged in 
tourist trips, selling them in the form of vouchers and tours; providing services for accommodation 
and catering of tourists (hotels, campsites, etc.), their movement around the country, as well as 
administration, information, advertising for tourism research and training, enterprises for the 
production and sale of tourist goods. Tourism is also supported by other industries that do not serve 
tourists as their main activity (cultural enterprises, trade enterprises, etc.). 
Tourism is an information-intensive activity. There are few other industries where the 
collection, processing, using and transmission of information is as important for daily operations as 
in the tourism industry. A service in tourism cannot be displayed and considered at the point of sale 
as consumer or industrial goods. It is usually purchased in advance and away from the place of 
consumption. Thus, tourism in the market depends almost entirely on images, descriptions, means of 
communication and information transmission. 
The structure of the tourism industry is very similar to the organization of any other economic 
sphere. 
Travel agent - an individual or legal entity that acts as an intermediary for the sale of tours 
formed by the tour operator. A tour operator is a tourist organization that provides tour packages. 
However, one special feature stands out - information is the connecting center that holds various 
manufacturers within the tourism industry. It is information flows, not goods, that provide links 
between tourism service providers; they are not only data flows, but also services and payments. 
Services such as overnight stays, car rentals, complex tours and airplane seats are not sent to 
travel agents, who in turn do not store them until they are sold to consumers. Information about the 
availability, cost and quality of these services is transmitted and used. Similarly, real payments are 
not transferred from travel agents to tour providers and commissions are not transferred from tour 
providers to travel agents. In fact, information about payments and receipts is translated. 
There are three characteristic features of tourism. First, it is a diverse and integrated trade in 
services. Secondly, it is a comprehensive service, both from the point of view of the manufacturer and 
the consumer. 
Finally, it is an information-rich service. Therefore, tourism - both international and domestic-
is a growing area of information technology application. 

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The system of information technologies used in tourism consists of a computer reservation 
system, a teleconferencing system, video systems, computers, management information systems, 
electronic information systems for airlines, electronic money transfer, telephone networks, mobile 
means of communication etc. At the same time, it should be noted that this system of technologies is 
deployed not by travel agents, hotels or airlines individually, but by all of them. Moreover, the use of 
an information technology system by each tourism segment is important for all other parts. 
For example, hotel internal management systems can be linked to computer-based global 
networks, which in turn provide the basis for communication with hotel reservation systems, which, 
in the opposite direction, can be accessed by travel agents through their computers. Therefore, we are 
dealing with an integrated information technology system that is being distributed in tourism. From 
the above, it becomes clear that in the tourism industry, computers, phones, and video terminals are 
not distributed by themselves - there is a system of interconnected computer and communication 
technologies. 
In addition, the individual components of the tourism industry are closely interrelated with each 
other - because many tour producers are vertically or horizontally involved in each other's activities. 
All this allows us to consider tourism as a highly integrated service, which makes it even more 
susceptible to the application of information technologies in the organization and management. 
Travel service providers use a number of communication technologies that can provide direct 
satellite coverage of international events, conduct business via teleconferences from mobile means of 
communication (for example, the ability to make a call to any part of the world from an airplane). To 
get information about the place of stay and its attractive features, you also need various video tools. 
As a result of the use of it, the safety and quality of tourist services increase, and their explicit human 
content does not change. 
Information technologies support the activities of airlines. In the process of organizing, 
managing and controlling air operations, electronic systems play a huge role, which help in planning 
routes and schedules, monitoring and analyzing the passage of flights, personnel management, 
accounting and long-term planning. They include, for example, a system for transmitting and sending 
messages, Satellite system for collecting and transmitting information for air transport, Inertial 
navigation systems, Air traffic control system, Microwave landing systems, the system of selling 
airline tickets. 
Providing a high level of service in a hotel in modern conditions can not be achieved without 
the use of new technologies 
The new technology provides for the automation of many hotel processes, electronic reservation 
and the introduction of technologies that help improve the quality of service while reducing staff. 
Automated systems are aimed at increasing labor productivity, raising the level of knowledge of senior 
management employees. It is becoming more and more common to combine professions, which 
entails a growing need for more fundamental training of staff, in training them in several professions. 
Computers are widely used in the Central information and computing centers of hotels. They 
are used to manage reservations, keep track of visitors distribute rooms, keep track of inventory and 
control food supplies. 
Finally, the successful functioning of the company in the tourist business market is almost 
unthinkable without the use of modern information technologies. The specificity of technology 
development and the implementation of the product requires these systems to promptly provide 
information about the availability of vehicles and accommodation of tourists would ensure a quick 
reservation and booking of seats and automation solutions supporting tasks in the provision of tourism 
services (parallel design documents such as tickets, bills and guides, the provision of design and 
reference information, etc.). This is achievable if modern computer technologies for processing and 
transmitting information are widely used in tourism. 

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