Problems with web advertising - Seen as more intrusive - consumers complain more about web advertising than about other forms of advertising
- Related to the nature of the medium
- Spyware and tracking cookies
- Privacy concerns
- Social networking sites
- Behavioural targeting and retargeting – may be subject to regulation
- Use of cookies by advertising networks
- Opting out – Network Advertising Initiative
- DoubleClick Opt-Out
- Do Not Track initiatives
- Pop-up blockers and Ad Blockers
- Very low click-through rates…..
http://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6?op=1
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