Scientific Collection «InterConf», (39): with the Proceedings of the 8th International Scientific and Practical Conference «Science and Practice: Implementation to Modern Society» (December 26-28, 2020) at Manchester, Great Britain

 
 

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UDC 
Khaytboyeva Nigora Bakmamatovna 
Teacher 
Urgench State university, Republic of Uzbekistan 
 
CHARACTERISTICS OF CHOOSING AN INDUSTRIAL
ENTERPRISE DEVELOPMENT STRATEGY 
 
Abstract. This article examines the level of knowledge on the marketing strategy of 
industrial enterprises in Uzbekistan, as well as identifies areas for the development of 
marketing strategies in industrial enterprises on the basis of the analysis of existing 
research. 
Keywords: industry, marketing, strategy, competitiveness, demand, supply. 
The formation and implementation of any industrial enterprise development 
strategy carried out in a competitive market. The famous philosopher
F. Bacon thought that the market could be conquered only by obeying him. In other 
words, in the development and implementation of development plans in a market 
economy, it is necessary to comply with its laws, to use its own mechanisms, tools 
and methods.
There are many definitions of the "strategy" category. For example, according to 
P. Drucker, strategy - is a way to put this business theory into practice, the purpose of 
which is to give the organization the ability to achieve the desired results, the strategy 
allows the organization to purposefully seek and use opportunities. A. Chandler, who 
is author of another work in the field of strategic planning, believes that the strategy 
"defines the main long-term goals and objectives of the enterprise and confirms and 
divides the direction of actions necessary to achieve these goals." 
Key Development Strategies As noted by Porter, the main development 
strategy is distinguished by the type of direct target market and the competitive 

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advantage implemented. М. Porter outlined his strategy as follows: 1. 
Differentiation strategies. 2. Cost-benefit strategy (absolute leadership through cost 
savings). 3. Concentration strategies (focus). The choice of these strategies is a key 
criterion for the success of the company in a competitive environment. To solve this 
problem, the company must choose the right strategy. It should be noted that the 
marketing strategy plays a special and crucial role in the strategic management of 
the enterprise. Marketing, which encompasses all of its processes, allows the firm 
to focus on the needs of consumers, thus ensuring the company's adaptability to the 
environment.
Marketing strategy is the formation of goals, their achievement and solution of 
problems of the manufacturer for each product, for each market for a certain period of 
time. The strategy should be formed due to develop and implement commercial 
activities in a way that is fully consistent with market conditions and the capabilities 
of the enterprise. The purpose of the marketing strategy is to gain and strengthen the 
market position of this industrial enterprise. 
Today, along with the areas of development of the Republic of Uzbekistan, the 
section "Priorities for Economic Development and Liberalization" focuses on 
deepening structural reforms, increasing its competitiveness through modernization 
and diversification of key sectors of the national economy, including industrial 
production.
According to preliminary data, in 2019 the gross domestic product (GDP) of the 
Republic of Uzbekistan in current prices will reach 511,838.1 billion soums. soums 
and increased by 5.6% compared to 2018. In particular, in Khorezm region GRP 
amounted to 19,136.5 billion soums. soums and increased by 7.7% compared to the 
previous year. 
At the end of 2019, the largest share in the value added of the manufacturing 
(processing) industry fell to the metallurgy and metal processing industry (excluding 
machinery and equipment) and amounted to 36.3%. 

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