School of business studies

Programme: 
MBA- 
General
sectors - policy, structure and performance of various sectors - The growth and 
development of public sector enterprises - Globalisation - Privatisation 
–
Module V
Technological Environment and its implications to business - New Technologies - Choice 
of Technologies - Appropriate technology, Trade scenario, - New areas of growth - 
Economic effects of technology - Social consequences of technological change - 
Manageme
nt’s responsibility for technological change.
Testing & Evaluation (if any) 
●
Assignments
●
Case analysis/ Problems
●
Seminar/Project
●
Discussions/ Group activity
●
Internal Assessment 
References 
1.
Francis Cherunilam (2013), Business Environment 
–
Text and Cases, Himalaya
2.
Vivek Mittal (2011), Business Environment, Excel Books 
3.
R. Datt& KPM (2008). Sundaram Indian Economy, S. Chand & Sons
4.
https://www.slideshare.net/prashantmehta371/chapter-1-business-environment
 
5.
 
https://www.icmrindia.org/short%20case%20studies/Short%20Case%20Studies.asp?cat=B
usiness%20Environment
 
6.
https://www.hbs.edu/faculty/topics/Pages/business-and-environment.aspx
 

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Programme: 
MBA- 
General
MBG5 106

Marketing Management 
Course Code 
MBG5 106 
Semester
I 
Course Title 
Marketing Management 
Credits 
3 
Type 
Core 
 
This is an employability-based skill development course that enhances marketing skills and 
presentation skills.
Course Description 
The course provides an introduction to the fundamental concepts and theories in the area of 
marketing and assists students in gathering, analyzing and presenting information for marketing 
decision making.
Course Outcome 
By the end of the course, students will obtain the following course/learning outcome: 
1.
Knowledge Gained: 
(i) Basic understanding of the marketing concepts 
(ii) Understand the procedure for the launch of a new product
2.
Skill Gained:
(i) Attain strategizing skills 
(ii) Gain the analytical skill to understand the impact of different marketing decisions on 
society and economy. 
(iii) Grasp marketing skills. 
3.
Competency Gained 
(i) Conduct Market research 
(ii) Make decisions based on product design, pricing and promotion