School of business studies



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MODULE V :
 

Marketing and Society - Marketing of Services



Rural marketing- International marketing 

Strategic marketing- online marketing 

e-commerce 

green marketing -viral marketing 

social 
marketing. 
Testing & Evaluation

Internal Test 

Assignments 

Quiz

Seminar 

Case studies 
References 

KS Chandrasekar (2019), Marketing Management 

Text and cases, Vijay Nicole 

Philip Kotler etal (2005), Marketing Management, Pearson Education. 

C B Gupta and M Rajan Nair, Marketing Management 

Text and Cases , Sutan Chand and 
Sons, New Delhi 

V.S. Ramaswamy and S. Namakumari (2018), Marketing Management 

Planning, 
Implementation and Control- Indian context, Macmillan. 

Stanton, Walker & Etzel (1994), Marketing, Tata McGraw Hill. 

Russel Winer (2008), Marketing Management, Pearson. 

https://nptel.ac.in/courses/110/104/110104068/
 

https://ugcmoocs.inflibnet.ac.inugcmoocs/moocs_courses.php
 

https://www.slideshare.net/RishabhMaity/introduction-to-marketing-and-marketing-
concepts

https://slideplayer.com/slide/6053975/
 

 
https://www.slideteam.net/marketing-management-process-powerpoint-presentation-
slides.html
 

https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=23

http://cec.nic.in/cec/curriculum_class#quadrantab

https://www.youtube.com/c/cecgurukul/playlists?view=50&sort=dd&shelf_id=10 


Programme: 
MBA- 
General
MBG5107 
Statistical Analysis 
Course Code 
MBG5107
 
Semester

Course Title 
STATISTICAL ANALYSIS
 
Credits 

Type 
Core 

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