“sanoat va xizmat ko'rsatish sohalarining raqamli transforma t siyasi: tendensiyalar, boshqaruv, strategiyalar” Xalqaro ilmiy-amaliy anjuman

National parks of Kazakhstan in chronological order of their organization
№ Name 
Creation 
year 
Area, ha 
Region 
1 
Bayanaul State National Natural 
Park 
1985 
68 453 
The Pavlodar region 
2 
Ile-Alatau State National Natural 
Park 
1996 
199 703 
The Almaty region 
3 
State National Natural Park 1996 
161 153 
The Almaty region 

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“DIGITAL TRANSFORMATION OF INDUSTRY AND SERVICES: TRENDS, MANAGEMENT, 
STRATEGIES”
242
«Altyn-Emel» 
4 
State National Natural Park 
«Kokshetau» 
1996 
182 076 
The Akmola region and 
North Kazakhstan region 
5 
Karkaraly State National Natural 
Park 
1998 
112 120 
The Karaganda region 
6 
«Burabay» 
State 
National 
Natural Park 
2000 
83 511 
TheAkmola region 
7 
Katon-Karagai State National 
Natural Park 
2001 
643 477 
The 
East 
Kazakhstan 
region 
8 
Charyn State National Natural 
Park 
2004 
127 050 
The Almaty region 
9 
Sairam-Ugam 
State 
National 
Natural Park 
2006 
149 053 
The 
South 
Kazakhstan 
region 
10 State National Natural Park 
«Kolsai Lakes» 
2007 
161 045 
The Almaty region 
11 Zhongar-Alatau State National 
Natural Park 
2010 
356 022 
The Almaty region 
а 
State National Natural Park 
«Buiratau» 
planned 
125 300 
The Akmola region and 
Karaganda region 
б 
Tarbagatai State National Natural 
Park 
planned 
144 672 
The 
East 
Kazakhstan 
region 
Source: Data [4] 
Building a brand of the country and creating its positive image is the strongest tool for 
increasing the attractiveness of the goods of the producing country, as the brand contributes to 
high profits and ensures the long-term development of the country. One of the main features of a 
brand is the presence of a stable large number of loyal consumers. Therefore, a branded country 
not only attracts tourists, its national business and products receive strong competitive support. 
In this regard, for Kazakhstan, the priority is to intensify work on the formation of a positive 
tourist image of the country. 
Creating a positive image and brand of the country is a necessary condition for the 
successful integration of the state into the world community [5]. 
But, unfortunately, today the image of Kazakhstan does not correspond to the new 
prevailing realities and, therefore, does not have the desired effect on a significant flow of 
foreign tourists. 
At present, the formation of the country branding of Kazakhstan in the eyes of the foreign 
public is associated with certain difficulties, which include the following. 
It should be noted that every year Kazakhstan becomes more and more recognizable for new 
tourists from countries that generate the main tourist flows to the republic. Here, the role of the 
annual Kazakhstan International Tourism Fair - KITF in Almaty, included in the calendar of 
events of the World Tourism Organization (UNWTO), as well as the annual International 
Tourism Exhibition «Astana Leisure», the main task of which is to attract tourist flow to the 
central and northern regions of the country and form the image of the capital - Astana, as a city 
of the III millennium. The holding of such events makes a significant contribution to the 
establishment of partnerships between all participants in the tourism market and has real 
prospects for becoming the largest tourism forum in the Central Asian region. 
It is also important to note that participation in international tourism exhibitions is the main 
event aimed at shaping and strengthening the tourism image of Kazakhstan, promoting the 
domestic tourism product on the world market and increasing the flow of foreign tourists to the 
country. In addition, international tourism exhibitions are a real mechanism to assist Kazakhstani 
tourism organizations in creating favorable conditions for establishing partnerships and 
concluding mutually beneficial contracts.

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