“sanoat va xizmat ko'rsatish sohalarining raqamli transforma t siyasi: tendensiyalar, boshqaruv, strategiyalar” Xalqaro ilmiy-amaliy anjuman

“SANOAT VA XIZMAT KO‘RSATISH SOHALARINING RAQAMLI TRANSFORMATSIYASI: 
TENDENSIYALAR, BOSHQARUV, STRATEGIYALAR”
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With on-line surveys (CAWI), the respondent answers the questions of the questionnaire 
online, and the protocol with the answers is automatically entered into the database. Research on 
this technology is carried out in two stages. At the first stage, respondents are recruited who meet 
the survey criteria. They are given the address of a special site on the Internet, as well as an 
individual login and password to enter the system. At the second stage, during the period of the 
survey and at a convenient time, the respondent visits this site and independently fills out the 
questionnaire. In this case, the data is sent to the server, where the recording, control and 
processing of information is carried out. This technique allows you to automatically track the 
quality of filling out questionnaires, calculate quotas, the number of current and interrupted 
interviews, and also measure their duration. 
The possibilities of online technologies are much wider than traditional methods: they 
save time, money and human resources, which makes these technologies quite effective, 
especially in marketing research and electoral polls. Note that the use of online survey 
technologies imposes the following technical requirements on researchers and respondents: 
- stable internet connection; 
- the research organization must have effective network software for conducting online 
surveys; development of own programs requires additional costs for attracting qualified 
programmers; 
- availability of technology to attract respondents (including motivation) to participate in 
an online survey. One of these methods is the Internet panels of the respondents. 
The next point to which we would like to draw attention. On-line methods have a number 
of significant drawbacks, which impose certain restrictions on the range of practically solved 
tasks when collecting primary sociological information, and also do not allow their use 
everywhere, replacing traditional and off-line surveys. Consider the main disadvantages and 
limitations of sociological research via the Internet. 
Lack of representativeness. The sample made up of social network users is not 
representative in relation to the general population - the inhabitants of the study region as a 
whole. The socio-demographic structure of Internet users is fundamentally different from the 
structure of the population as a whole. 
The spontaneity of the sample. As a rule, only interested persons answer the on-line 
questionnaire - the most active and curious Internet users, i.e. samples of respondents are formed 
by the "method of self-selection". This leads to large discrepancies between the sample and the 
general population. 
Lack of population data. In most cases, there are no reliable data on the socio-
demographic parameters of the general population - people who can potentially take part in the 
survey. For example, information about the participants of a particular forum or chat, among 
whom a questionnaire can be sent. There is a high probability of deliberate distortion of 
information: all personal data (gender, age, education) the participant reports only if he considers 
it necessary. The task of data verification is extremely difficult. 
Let us consider another important circumstance in the case of using the technology of on-
line surveys to measure statistical indicators of the standard of living of the population. As a rule, 
the information space of the Internet is characterized by free handling of facts, since the author 
does not post information in full. This is due to two reasons: either the author does not have 
comprehensive information (incompetence), or deliberately hides part of it from the consumer 
(selection of information). Recall that information is facts that correspond to reality, the 
existence of which can be confirmed by legal procedures using documents, witnesses, expert 
opinions, etc., therefore, the selection and evaluation of facts is a necessary condition for 
verifying the authenticity of an information message. Sources of information are: 
- individuals, by virtue of their position and powers, who have certain information; 
- real environment (natural, urban and material environment in which a person lives); 
- virtual information environment; 
- Documents and printed publications with imprint; 

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