What is a sales presentation? What is a sales presentation? The main goal of a sales presentation is to present a product, service, or business opportunity and persuade the audience to purchase it. The most basic sales presentations are an introduction to your offering, where you explain who you are and what you are selling. More advanced presentations will share detailed information about the items you are selling and can be tailored to a specific audience. To convince someone to commit to making a purchase, your sales presentation must: Build rapport and trust between you and the prospect Explain the unique advantages that purchasing your product or service will provide
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