Rework jason fried

Forget about the Wall Street Journal 
 Forget 
about 
Time, Forbes, Newsweek, Business Week, the New York Times, and 
the Wall Street Journal. Pitching a reporter at one of these places is practically 
impossible. Good luck even getting ahold of that guy. And even if you do, he probably 
won't care anyway. You're not big enough to matter.  
 
You're better off focusing on getting your story into a trade publication or picked 
up by a niche blogger. With these outlets, the barrier is much lower. You can send an e-
mail and get a response (and maybe even a post) the same day. There's no editorial board 
or PR person involved. There's no pipeline your message has to go through. 
 
These guys are actually hungry for fresh meat. They thrive on being tastemakers, 
finding the new thing, and getting the ball rolling. That's why many big-time reporters 
now use these smaller sites to find new stories. Stories that start on the fringe can go 
mainstream quickly. 
 
We've been written up in big mainstream publications like Wired and Time, but 
we've found that we actually get more hits when we're profiled on sites like Daring 
Fireball, a site for Mac nerds, or Lifehacker, a productivity site. Links from these places 
result in notable spikes in our traffic and sales. Articles in big-time publications are nice, 
but they don't result in the same level of direct, instant activity.  

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