Rework jason fried

Don't write it down 
 
How should you keep track of what customers want? Don't. Listen, but then 
forget what people said. Seriously. 
 
There's no need for a spreadsheet, database, or filing system. The requests that 
really matter are the ones you'll hear over and over. After a while, you won't be able to 
forget them. Your customers will be your memory. They'll keep reminding you. They'll 
show you which things you truly need to worry about. 
 
If there's a request that you keep forgetting, that's a sign that it isn't very 
important. The really important stuff doesn't go away. 

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