Rework jason fried

Making the call is making progress 
 
When you put off decisions, they pile up. And piles end up ignored, dealt with in 
haste, or thrown out. As a result, the individual problems in those piles stay unresolved. 
 
Whenever you can, swap "Let's think about it" for "Let's decide on it." Commit to 
making decisions. Don't wait for the perfect solution. Decide and move forward. 
 
You want to get into the rhythm of making choices. When you get in that flow of 
making decision after decision, you build momentum and boost morale. Decisions are 
progress. Each one you make is a brick in your foundation. You can't build on top of 
"We'll decide later," but you can build on top of "Done."  
 
The problem comes when you postpone decisions in the hope that a perfect 
answer will come to you later. It won't. You're as likely to make a great call today as you 
are tomorrow. 

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An example from our world: For a long time, we avoided creating an affiliate 
program for our products because the "perfect" solution seemed way too complicated: 
We'd have to automate payments, mail out checks, figure out foreign tax laws for 
overseas affiliates, etc. The breakthrough came when we asked, "What can we easily do 
right now that's good enough?" The answer: Pay affiliates in credit instead of cash. So 
that's what we did. 
 
We stuck with that approach for a while and then eventually implemented a 
system that pays cash. And that's a big part of this: You don't have to live with a decision 
forever. If you make a mistake, you can correct it later. 
 
It doesn't matter how much you plan, you'll still get some stuff wrong anyway. 
Don't make things worse by overanalyzing and delaying before you even get going. 
 
Long projects zap morale. The longer it takes to develop, the less likely it is to 
launch. Make the call, make progress, and get something out now--while you've got the 
motivation and momentum to do so. 
 
 

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