Research Methods in Tourism, Hospitality and Events Management

Comments

Introduction

Interviewer A stated the introduction which was printed on the

questionnaire. As such, she referred to the commissioning organisation

which is good for public relations, and indicated that the responses would

be confidential and how long the interview would take. B did not follow the

instructions but made up his own introduction which, whilst he may have

felt it was quicker and more chatty, left the potential respondent without

appropriate information on the basis of which to decide whether to take part

in the survey or not. Because it was not the same as A and deviated from

the instructions, there may well have been differences in the response rates

between A and B which could have a bearing on the sampling through

interviewer bias.