Research Methods in Tourism, Hospitality and Events Management

5

5. I prefer getting a discount off my bill as opposed to reward

points and bonuses. 1 2 3 4 5

6. If I am satisfied with my experience when using a discount

promotion, I feel the discount was of value and that this would

attract me to future discount promotions. 1 2 3 4 5

10. Do you expect to be satisfied with the overall dining experience

when using discount promotions?

(Please select one answer)

○ Yes  ○ No

If no, please select a reason why from the options below:

(Please select one answer)

○ Discount promotions are used because the company

wants to sell excess inventory.

○ The quality of the food will be below the normal set of

standards.

○ I do not trust large discounts.

○ The restaurant is not successful enough to draw

customers in without using discount promotions; therefore

the business is not one that I want to go to.

11. Do you write reviews about your dining experiences?

○ Yes  ○ No

If yes, where do you write your reviews?

(Please specify)

…………………………………………………………………

………………………..................…………………….........

12. Do you look at reviews for restaurants via hospitality services’

websites, social media or mobile phone apps?

(Please select all that apply)

○ Hospitality services websites

○ Social media

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○ Mobile phone apps

○ I do not look at reviews for restaurants

13. Is it important to you that a website is easy to navigate, accessible

and useful?

(Please select one answer)

○ Yes  ○ No

If yes, if a website was not easy to navigate, accessible and

useful, would this deter you from returning to that website?

(Please select one answer)

○ Yes  ○ No

14. Do you have a positive or negative opinion on your data being

obtained by companies who offer discount promotions in return?

(Please select one answer)

○ Positive

○ Negative

15. Would you be more willing to provide companies with your personal

data if they could provide you with a more customised dining

experience?

(Please select one answer)

○ Yes  ○ No

16. Are you?

(Please select one answer)

○ Male  ○ Female  ○ Other

17. What is your age?

(Please specify)

…………………………………………………………………

………………………...................................................

18. What is your yearly income?

(Please select one answer)

○ Below 10,000

○ 10,001–20,000

○ 20,001–30,000

○ 30,000 +

○ I would rather not say

Thank you for taking the time to complete this questionnaire.

References

Bryman, A. and Bell, E. (2015). Business Research Methods. 4th edition.

Oxford: Oxford University Press.

Lee, I. and Lee, K. (2012). Social Shopping Promotions from a Social

Merchant’s Perspective. Business Horizons. 55 (5): 441–51.

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Ong, B. (2015). Attitudes, Perceptions, and Responses of Purchasers

versus Subscribers-only for Daily Deals on Hospitality Products. Journal

of Hospitality Marketing & Management. 24 (2): 180–201.

Santini, F., Sampaio, C., Perin, M., Espartel, L. and Ladeira, W. (2015).

Moderating Effects of Sales Promotion Types. Brazilian Administration

Review. 12 (3): 169–89.