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Xo'jamberdiyeva Dildora, Suyarova Tamanno, Uzokmirzaeva Kamola IER-17E Plan - History of Red Bull
- Goal and values consumers of Red Bull try to achieve
- The Red Bull lifestyle
- Can Red Bull face in different global markets
The original Red Bull drink was developed in 1962 by Chaleo Voovidhya, a Thai businessman, and sold under the name Krating Daeng (Thai for Red Bull) by the company TC Pharmaceutical. - The original Red Bull drink was developed in 1962 by Chaleo Voovidhya, a Thai businessman, and sold under the name Krating Daeng (Thai for Red Bull) by the company TC Pharmaceutical.
- The Thai product was transformed into a global brand by Dietrich Mateschitz, an Austrian entrepreneur.
What was Red Bull originally made for? One of his products was a tonic drink aimed at keeping factory workers and truck drivers awake through long shifts. Called Krating Daeng – Thai for Red Bull – the mixture of water, sugar, caffeine, taurine, inositol and B vitamins provided the inspiration for what is now the world's biggest-selling energy drink. ANSWERS TO THE QUESTIONS 1.Red Bull Consumers use brands as medium to expresstheir self-identity. This identity can be either their actual identity or a preferred or ideal self which they desire. As we can see the logo of Red Bull has two bulls facing each other ramming into each other which portray energy and audacity. Which is what man wants to be, with full of energy and manly.
They associate themselves with experiences and events that are popular with their target customer and thereby created a unique brand identity. Red Bull’s core values include people and creative ideas, expedition, and adventures.
2.Red Bull’s lifestyle is all about thrill. Why is it considered lifestyle brand? First of all, Red Bull is an energy drink and first of its kind. Red Bull emphasize on audacity and adventures 2.Red Bull’s lifestyle is all about thrill. Why is it considered lifestyle brand? First of all, Red Bull is an energy drink and first of its kind. Red Bull emphasize on audacity and adventures life. They embrace people from the age of 18-35 and conduct events which are extreme, consist of sports, music and art. Red Bull offers a lifestyle that many would like to have which is adventure. 2. Since today, the Red Bull company conducted 134 events up to date to engage it’s users. People believe holding a Red Bull can itself would make themselves feel dignified. It has been incorporated into their lifestyle just like owning a luxury mobile or watch. The best word that suits Red Bull is CONTENT MARKETING LEADER. They have transcended their energy drink product and became full-fledged creator of its own brand experience.
The Red Bull Flagtag is one of their popular events, where participants construct their own homemade flying machines and jump into water.
3. In 2007, Red Bull started Media House to offer its followers more options to know and experience the Red-Bull lifestyle. 3. In 2007, Red Bull started Media House to offer its followers more options to know and experience the Red-Bull lifestyle. It has gone beyond the product when Red Bull came up with the idea of having a media house to print, telecast its work through TV, online and feature films.
Other event that showcased the brand's spirit of adventure was Red Bull Stratos, which was the company's breakthrough sapce-diving mission. On October 14, 2012, Austria’s Felix Baumgartner astonished millions watching live around the world with a parachute jump from the edge of space. That galvanizing moment was the culmination of years of work by an elite team determined to find ways to improve aerospace safety, and the mission’s legacy lives on.
3.People no longer look at its energy drink, but at its brand. Red Bull has created efficient value chain through its brand. Red Bull differentiated itself from competitors through its loyal customers. So , this doesn’t get affected by the rising competition because they have own loyal customers. Red bull’s energy drink is not the competition here but it is brand. 3.People no longer look at its energy drink, but at its brand. Red Bull has created efficient value chain through its brand. Red Bull differentiated itself from competitors through its loyal customers. So , this doesn’t get affected by the rising competition because they have own loyal customers. Red bull’s energy drink is not the competition here but it is brand.
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