Re branding Amman: a ‘lived’ city's values, image and identity

Place Branding and Public Diplomacy 
Vol. 9, 1, 49–65
64
Khirfan and Momani 
4 Ninety per cent of the sample in
Khirfan’s 
(2004) study said they liked the older parts of 
Amman compared to only 3.3 per cent who 
did not like them (6.7 per cent remained neutral 
to them).
5 A majority of Khirfan’s (2004) sample (86.7 
per cent) either agreed (20 per cent) or 
strongly agreed (66.7 per cent) that govern-
ment agencies should spend more money on 
preserving the older parts of Amman.
6 The authors of this article did not request 
access to these data and depended in the 
writing of this article on our own primary 
sources of data including interviews with the 
Syntax team on 21 December 2010.
7 Abdali is a public-private mega-project in 
Amman.