Rapid emergence of new brands, new markets and

Introduction

In advance engaging in details about what a business is and how it is run, it is necessary to understand the business environment, and the economy that it becomes a part of and it is also thus to comprehend some basic economic concepts that have an influence on the economic decision not only of businesses but also of individuals, such as what to offer to sell and what to purchase, how to manage the available resource and how to finance the expenditors.

The global prestige beauty market a broad category of overspreading premium products including body-care, make-up and fragrences – remains one of the most valuable consumer business partitions. Top-line growth in influence beautyhas outperformed both mass market beauty and most other consumer categories since 2013 At the overall market rank growth has been characterised by the

rapid emergence of new brands, new markets and

new sub‑categories, all fuelled by worldwide adoption of digital

technologies. But at the company status this growth of digital sales

and information channels over the last ten years has brought

change and challenge, as traditional brand strategies give way to

a new environment of ‘influence’ contemplated by Facebook, Twitter,

Snapchat and Instagram – not to mention the all‑powerful blog medium – and as established brands lose ground to upstart

challengers. The foundations of success have changed: for the

leading beauty brand companies, the challenge has become one

of capturing and shaping a  complex world of

influencers and innovators.

2

Amazon FBA has become one of the most famous ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide.

Almost anyone can list an item for sale on Amazon, whether it’s something you’ve bought wholesale, made yourself or simply a product you no longer want.

If you enroll in the FBA program, you can automate order fulfillment by taking high ground of Amazon’s advanced shippingand fulfillment services and earn more sales from Amazon’s coveted Prime customers.

About half of all sales on Amazon come from third-party sellers.

And out of the top 10,000 sellers, 66% of them use FBA.

What is Amazon FBA?

FBA stands for accomplishments by Amazon.

What that boils down to is: you sell it, Amazon ships it.

The way it work is:

1. 
   You send your products to Amazon.
   
2. 
   They store them in their storehouses.
   
3. 
   When a customer orders one of your products, Amazon picks, packs, ships and tracks the order for you.
   
4. 
   They also take returns and refunds.
   

All this does come at a price. Amazon charges both storage fees and fulfillment fees.

However, those fees include Amazon’s stellar 24/7 customer service, the cost of shipping goods to customers and access to one of the largest and most advanced fulfillment networks in the world.

Why Amazon FBA Matters: Stats to Know

Amazon has more than 300 million active customers, with 90 million Prime subscribers in the U.S. alone. Brands available specifically to Prime buyers are those that use FBA.

And, Prime customers spend more money with Amazon.

The average customer spends $700 per year on Amazon, while Prime customers spend approximately $1,300 per year.

This means that if you use Amazon FBA and are therefore more visible to Prime buyers, you can make more money.

How Amazon FBA Works

Amazon handles all the hard work for you within FBA, so the way it works is pretty simple.

1. Send your products to Amazon.

Amazon has about 100 storehouses across the U.S., some of which are over a million square feet.

You tell them what products you’re sending, and they tell you which storehouses to ship your products to.

2. Amazon manners and stores your products.

Once Amazon receives your products, they’ll sort and add them to their inventory.

Your products are then stored safely in their warehouses.

On the off chance that anything gets damaged in the warehouse, Amazon will reimburse you.

3. A customer purchases your product.

Amazon takes care of the whole transaction for you.

They recieve payment and update your inventory automatically.

4. Amazon ships your product.

One of Amazon’s storehouse workers or robots, grabs your product from storage, packs it into a box and ships it to the customer.

5. Amazon takes customer service – well, a lot of it.

Once the customer receives your product, Amazon follows up to make sure they’re satisfied with the shipment.They also take any returns or questions from the customer.As for any feedback you receive on your product listing, it’s up to you to respond and take action.

6. You get paid.

Every two weeks, Amazon totals up all your sales, deducts your seller fees and depositions your profits directly into your bank account.

3

Well, we all know Kylie Jenner, the youngest of the kardashian clan is just 22 years old and a highly successful leader who has built a billion dollar company kylie cosmetics. So, what makes Kylie Jenner stand out in the business world and how she has rocketed to fame? In this post we will cover everything about Kylie Jenner and theare of successful marketing for building a business empire using social media and engaging content.

Well, that’s exactly what this blog post will help you in exploring and how you can apply the same marketing strategies like Kylie to successfully grow your small business. So, let’s get started..

1) You have to be present where your target audience hangs out

This is exactly what kylie Jenner did to build traction for her cosmetic brand.

If you have ever noticed Kylie Jenner is super active on Social Media platforms such as Instagram and Snapchat and you would notice that she updates her pictures and stories several times in one day.

She has become like a queen of Instagram and Snapchat and if you check check her profile on Snapchat there’s a small crown emoji that Snapchat has put next to her name.

So, the first lesson learnt is that it is significant to be present where your target audience is and try to engage with them by sharing stuff that they find intriguing and could relate to.

Kylie Jenner created a business using her most famous asset, cosmetically enhanced lips and launched the brand that targets youth with the products such as liquid lipsticks and lip liner.

In fact, the very first product that Kylie launched was a liquid lipstick and this made her fans easily relate to the product as everyone already knew about Kylie’s cosmetically enhanced lips.

Similarly, if you run a small retail store that sells apparels for women then you have to figure out what’s your target audience and for whom you are selling?

If you are selling apparels and clothes that are for teenagers then your target audience should be college and university students and that’s where you need to market and not to the working 30+ women.

Once you are able to understand your target audience and their demands then you can imagine that you have won half the battle towards turning your small business into a profitable money making machine.

Kylie Jenner capitalized on her unique style and her lips.

2) Be your own way and capitalize on your power.

Kylie knew that her most famous asset is her lips and something related to the lips is easy to relate with and make her fans go crazy for the product over night and that’s exactly what had happened in 2016 with the launch of the first Kylie Lip Kit.

Kylie is unique in her own way and her weirdness makes her stand out from the rest of her sister.

Her ability to change her hair, her unique style and her lips all add upto her unique personality something that every girl wants.

Kylie endowed on her unique style and her lips that set her apart from other cosmetic brands. Today, kylie cosmetics company worth is $1billion.

Profitable ways which bring big luck to the cosmetics business

So, the second lesson learnt is that you have to find out your qualities that sets your business, your brands, your products and services apart from your competitors.

Market your qualities that are different from your competitors and you will be able to easily capitalize on them.

3) Work on creating content that’s exclusive and your target audience can easily consume.

Remember to always work on the content which is exclusive and your competitors can’t copy easily.

4) Be the real you and connect with your audience

Kylie is quite open about her life on social media platform and shared some of her real troubles that she has faced in the past and this makes her fans feel more connected to her. In fact, kylie features some of her fans on her instagram feed and that’s exactly what she’s doing right when it comes to marketing her brand, connecting with her fans personally.

Profitable ways which bring big success to the net-marketing business.

Today, competitive prices of products are accessible through third-party sellers in the ‘Amazon Marketplace’ which are integrated within the standard product listings. A winning component of the Amazon marketing strategy for marketplaces was the innovation to offer such an auction facility, initially driven by the need to compete with eBay. But now the strategy has been adjusted such that Amazon describe it as part of the approach of low-pricing. It believes the main competitive factors in its market segments include "selection, price, availability, convenience, information, discovery, brand recognition, personalized services, accessibility, customer service, reliability, speed of fulfillment, ease of use, and ability to adapt to changing conditions, as well as our customers’ overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers".

In their 2008 SEC filing, Amazon describes the vision of their business as to:

“Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.”

The vision is still to consider how the core Amazon marketing strategy value proposition is communicated both on-site and through offline communications.

Of course, achieving customer loyalty and repeat purchases has been key to Amazon’s success. Many dot-coms failed because they succeeded in achieving awareness, but not loyalty. Amazon achieved both. In their SEC filing they stress how they seek to achieve this. They say:

"We work to earn repeat purchases by providing easy-to-use functionality, fast and reliable fulfillment, timely customer service, feature-rich content, and a trusted transaction environment.

Key features of our websites include editorial and customer reviews; manufacturer product information; Web pages tailored to individual preferences, such as recommendations and notifications; 1-Click technology; secure payment systems; image uploads; searching on our websites as well as the Internet; browsing; and the ability to view selected interior pages and citations, and search the entire contents of many of the books we offer with our “Look Inside the Book” and “Search Inside the Book” features. Our community of online customers also creates feature-rich content, including product reviews, online recommendation lists, wish lists, buying guides, and wedding and baby registries."

In practice, as is the practice for many online retailers, the lowest prices are for the most popular products, with less popular products commanding higher prices and a greater margin for Amazon.

Free shipping offers are used to encourage increase in basket size since customers have to spend over a certain amount to receive free shipping. The level at which free-shipping is set is critical to profitability and Amazon has changed it as competition has changed and for promotional reasons.

Amazon communicates the fulfillment promise in several ways including presentation of latest inventory availability information, delivery date estimates, and options for expedited delivery, as well as delivery shipment notifications and update facilities.

This focus on customer has translated to excellence in service with the 2004 American Customer Satisfaction Index giving Amazon.com a score of 88 which was at the time, the highest customer satisfaction score ever recorded in any service industry, online or offline.

Round (2004) notes that Amazon focuses on customer satisfaction metrics. Each site is closely monitored with standard service availability monitoring (for example, using Keynote or Mercury Interactive) site availability and download speed. Interestingly it also monitors per minute site revenue upper/lower bounds – Round describes an alarm system rather like a power plant where if revenue on a site falls below $10,000 every minute, alarms go off! There are also internal performance service-level-agreements for web services where T% of the time, different pages must return in X seconds.

Conclusion

Amazon defines what it applies to as three consumer sets customers, seller customers and developer customers.

There are over 76 million customer accounts, but just 1.3 million active seller customers in it’s markets and Amazon is seeking to increase this. Amazon is unique for a retailer in that it identifies “developer customers” who use its Amazon Web Services, which provides access to technology infrastructure such as hosting that developers can use to elaborate their own web services.

Members are also inspired to join a loyalty programme, Amazon Prime, a fee-based membership program in which members accept free or discounted express shipping, in the United States, the United Kingdom, Germany and Japan.

Amazon auctions (known as zShops) were founded in March 1999, in large part as a response to the success of eBay. They were raised heavily from the home page, category pages and individual product pages. Despite this, a year after its launch it had only achieved a 3.2% share of the online auction compared to 58% for eBay and it only declined from this point.Although it might be thought that Amazon would lose out on allowing its merchants to sell products at lower prices, in fact Amazon makes greater boundary on these sales since merchandisers are charged a commission on each sale and it is the merchandiser who bears the cost of storing inventory and fulfilling the product to customers. As with eBay, Amazon is just facilitating the trade of bits and bytes between buyers and sellers without the need to distribute physical products.