Quantitative Data: Definition


Quantitative Research Methods



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quantitative data

Quantitative Research Methods
Quantitative research methods are the methods that deal with numbers and anything that can be dealt with a measurable form, in a systematic way of investigating the phenomenon. It is used to answer questions in terms of justifying relationships with measurable variables to either explain, predict or control a phenomenon.
There are three methods that are often used by researchers to conduct this type of research, they are:

  • Survey Research- The ultimate goal of survey research is to learn about a large population by deploying the survey. Gone are the days where a survey was carried out using a pen and a paper. Today, online surveys are a popular mode of research as they are convenient and can be sent in an email or made available on the internet. In this method, a researcher designs a survey with most relevant survey questions and deploys the survey. Once the researcher receives the responses he/she summarizes them to tabulate meaningful findings and data.

  • Descriptive Research- Descriptive research is a quantitative research method, which corresponds to identifying the characteristics of an observed phenomenon and collecting more information. This research method is designed to depict the participants in a very systematic and accurate manner. In simple words, descriptive research is all about describing the phenomenon, observing and drawing conclusions from it.

  • Correlational Research- Correlational research examines the relationship between two or more variables. Let us take an example to understand correlational research. Let us take an example to understand correlational research, Consider hypothetically, a researcher is studying a correlation between cancer and marries women. Let us say married women have a negative correlation with cancer. In this example, there are two variables: cancer, and married women. When we say negative correlation it means women who are married are less likely to develop cancer. However, it doesn’t mean that marriage directly avoids cancer.


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