Public Relations in Higher Education

NU Focus Overview

 

NU Focus is a young, evolving magazine and with its circulation of 40 000+, it is its 

own best publicity agent. It is not yet self-sufficient but it is growing due an 

increasing attraction of advertising - 25% of the magazine at the moment.

 

The NU Focus committee is attempting to expand the mailing list to include a range 

of community, labour and political groups in the opposition fold. There is also 

communication with white and black schools throughout the province.

 

As for fundraising for the University, Howe said that it would be viable to look to PWV 

area for funding but first it would be necessary to look at the University's own 

backyard - to make sure it has its bases covered in Natal where it is likely to elicit 

strong support (Interview 6/2/92).

 

NU has had to struggle to put itself on the map, nationally and internationally. But 

the issue that has achieved this is the violence in the area, and this is not a good 

climate for investment and sponsorship.