Public Relations in Higher Education

Media Penetration - A Brief look at NU's Media Publicity

 

According to Tomaselli (October 7, 1991), NU's media penetration appeared mainly 

geared to generating an image within the declining "Indaba constituency", a point 

independently made by Moller previously. Concentration appeared to be on the white 

Natal business sector and the University's alumni. 

 

Tomaselli asserted that although the Indaba was an important constituency, it is only 

one of several such constituencies of support which NU should cultivate. Although 

effort is being made by Public Affairs to widen this media thrust into other wealthy 

constituencies across the country and internationally, Tomaselli argued for a much 

greater and more consistent effort on broader front towards this end.