Public Relations in Higher Education

THE NEW PUBLIC RELATIONS EFFORTS: 1989-1992

 

The Publications

 

From 1989 on, the various publications put out by Public Affairs were either cancelled 

or revamped because they were haphazard and not "hitting the mark" (Interview 

with Kemp 23/1/92). 

 

Other publications launched 1989 were streamlined and more efficient: NU Partners, 

started in mid-1990, was aimed at NU donors as well as with establishing credibility 

with potential donors. This publication was also considered a recognition document 

for those who donated funds.

 

NU Airmail, started in November 1990, aimed at putting the NU on the international 

map. It carries NU news overseas to other universities and academics, business 

people, private foundations, government offices, all as potential overseas donors. 

 

NU Focus replaced NU Chronicle, a newsprint tabloid. A new format - that of a 

magazine - ensured it a longer `shelf-life'. The magazine's content deals with 

problems in various fields and what academia is doing to help solve them.

 

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According to Kemp, these publications have helped to lay the groundwork in 

reawakening interest, support, enthusiasm and pride amongst alumni and business 

people (Interview 23/1/92).