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Mass Medium Stage

  • Edwin Porter in U.S.
    • Shot America’s first narrative film, Life of an American Fireman (1902).
    • Shot scenes out of order -- later edit in sequence.
    • Shot first close-up….

Mass Medium Stage

  • Edwin Porter in U.S.
    • Shot America’s first narrative film, Life of an American Fireman (1902).
    • Shot scenes out of order -- later edit in sequence.
    • Shot first close-up (fire alarm)

Mass Medium Stage

  • Nickelodeons:
  • storefront theatres in early 1900s.
  • Nickel + Odeon
  • =
  • Nickelodeon
  • Nickelodeon in Toronto, 1910

Mass Medium Stage

  • Nickelodeons:
  • storefront theatres in early 1900s.
  • Nickel + Odeon
  • =
  • Nickelodeon

Mass Medium Stage

  • The rise of the Studio System
  • By late 1910s, studios controlled:
    • Production
    • Distribution
    • Exhibition
  • =Vertical integration

Studio System controlling production

    • 1. Motion picture Patents Company
      • Made up of Edison’s Film Manufacturing company; biograph company, other members
      • pooled patents, 1908
      • “The edison Trust”
      • If filmmakers wanted to produce
      • a film, they had to use the trust’s equipment, their film stock, their theaters

Studio System controlling production

    • 2. Studio system of STARS
    • under exclusive contract
    • Independents defied trust,
    • moved to Hollywood;
    • Created star system
    • Mary Pickford, early star.
    • (One of founders of United Artists)
  • Mary Pickford, 1910
  • Mary Pickford, 1920

Studio System controlling production

  • Adolph Zukor
  • Lured Pickford
  • to work for him
  • Paramount

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