PowerPoint Presentation Advertising



Download 38,5 Kb.
Sana20.04.2022
Hajmi38,5 Kb.
#565925
Bog'liq
week11
axborot tizimlari , mexanika0033, Термодинамика ва молекуляр физика хакида, 2-Tema qq, Adabiyot-ma\'naviyatni yuksalturuvchi manbaa, Qutlimuratova Dildora. Falsafa mustaqil ish, Qutlimuratova Dildora. Falsafa mustaqil ish, 5A110102-TAT mansur, DOMLAGA PPTX, Self-study 2 Chorshanbiyev Zokirjon, IAKT ishchi dastur sirtqi , Mustaqil ish 2-сем (1), Iqtisodiy, moliya va bank sohalarida qo’llaniladigan dasturlar. , Amaliy-1(2)-semestr

Advertising

Our increasingly sponsored lives

  • David Foster Wallace’s Infinite Jest
  • College football bowl games:

Our increasingly sponsored lives

  • David Foster Wallace’s Infinite Jest
  • College football bowl games:
    • Nokia Sugar Bowl
    • Tostitos Fiesta Bowl
    • Fed Ex Orange Bowl
    • Chick-fil-A Peach Bowl

Our increasingly sponsored lives

  • Sports facilities:

Our increasingly sponsored lives

  • Sports facilities:
    • Coors Field (Denver)
    • United Center (Chicago)
    • Fleet Center (Boston)
    • Bank One Ballpark (Arizona)
    • McLeod Arena

Our increasingly sponsored lives

  • Where have you seen ads lately?
  • TV: 1 hour prime time TV
    • 1988: 10:17 ads
    • 1998: 15:40 ads
    • 2004: 16:27
    • 2005: 17:00
    • 2007:

Advertising History

  • 3000 B.C. - ancient Babylon, shop owners hung signs
  • U.S: early 1800s -- first ad agencies were space brokers. Bought newspaper space and resold it.
  • 1875: N.W. Ayer, first modern ad agency, Philadelphia.

Advertising History

  • Late 1800s -- department stores and patent medicines as major advertisers.
  • Advertising invented “problems” that needed to be solved by products
    • E.g., Odor Oh No
    • AXE soap
  • Slogans
    • No More Tears (Johnson & Johnson)
    • Nobody Doesn’t Like Sara Lee (Sara Lee)
    • Nothin' says lovin' like somethin' from the oven (Pillsbury)
    • Once you pop, you can't stop! (Pringles)
    • M'm, M'm, Good! (Campbell's)
    • Quality is Job 1. (Ford)
    • Snap! Crackle! Pop! (Kellogg's Rice Krispies)
    • See the USA in your Chevrolet. (Chevrolet)

Advertising Today

Advertising Today

  • Influence of visual design:
    • 1960s-70s -- European design
    • 1980s -- MTV -- changes visual style for TV ads, makes hit music part of advertising
    • 1990s --

Advertising Today

  • Influence of visual design:
    • 1960s-70s -- European design
    • 1980s -- MTV -- changes visual style for TV ads, makes hit music part of advertising
    • 1990s -- the Internet
      • Google
      • Yahoo!
      • MSN

Advertising Today

  • Agencies
    • Mega Agencies --
      • Omnicom: $6.7 billion (21.5 %)
      • WPP Group: $4.54 billion (14.6%)
      • Interpublic: $3.65 billion (11.7 %)
      • Publicis: $2.76 billion (8.9%)
      • GOOGle: $16.6 billion

Advertising Today

Advertising Today

  • The Structure of Agencies
    • Market Research - VALS (SRI Business Consulting)
    • Creative Development
    • Media Selection
    • Account and Client Management

Persuasive Techniques

  • Famous person testimonial
  • Plain folks
  • Snob appeal
  • Bandwagon effect
  • Hidden fear
  • Irritation
  • Unique selling proposition

Persuasive Techniques

  • Association Principle -- associate product with a positive cultural image or value
  • Disassociation Corrolary
  • Liberation Marketing - product takes the language of rebellion, nonconformity

Persuasive Techniques

  • Myth Analysis
  • (Claude Levi-Strauss)
    • Narrative -- tells us a story
    • Binary Opposition - conflict
    • Resolution

Critical Issues in Advertising

Critical Issues in Advertising

  • 2) Health and Advertising
    • Eating Disorders
    • Tobacco
    • Alcohol
    • Prescription Drugs

Critical Issues in Advertising

  • Advertising and Democracy
  • Broadcasters earned from political ads:
    • 1996 -$400 million
    • 2000 -$665 million
    • 2004 -$1.6 billion
    • 2008: $2.5 billion
  • Campaign ads are about 10% of total revenue in those years. How does this affect broadcasters’ support for campaign finance reform?

Download 38,5 Kb.

Do'stlaringiz bilan baham:




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2022
ma'muriyatiga murojaat qiling

    Bosh sahifa
davlat universiteti
ta’lim vazirligi
axborot texnologiyalari
maxsus ta’lim
zbekiston respublikasi
guruh talabasi
O’zbekiston respublikasi
nomidagi toshkent
o’rta maxsus
texnologiyalari universiteti
toshkent axborot
davlat pedagogika
xorazmiy nomidagi
rivojlantirish vazirligi
pedagogika instituti
Ўзбекистон республикаси
tashkil etish
haqida tushuncha
vazirligi muhammad
таълим вазирлиги
O'zbekiston respublikasi
toshkent davlat
махсус таълим
respublikasi axborot
kommunikatsiyalarini rivojlantirish
vazirligi toshkent
saqlash vazirligi
fanidan tayyorlagan
bilan ishlash
Toshkent davlat
Ishdan maqsad
sog'liqni saqlash
uzbekistan coronavirus
respublikasi sog'liqni
fanidan mustaqil
coronavirus covid
koronavirus covid
vazirligi koronavirus
covid vaccination
qarshi emlanganlik
risida sertifikat
sertifikat ministry
vaccination certificate
o’rta ta’lim
matematika fakulteti
haqida umumiy
fanlar fakulteti
pedagogika universiteti
ishlab chiqarish
moliya instituti
fanining predmeti