- You can start your interpretation by analysing groups, or 'clusters' of movements, postures and expressions, rather than looking at each gesture in isolation.
- For example, imagine that you are presenting an idea for a new process in a meeting, and your boss is smiling. Many experts would advise you that smiling is culturally universal, so you might assume that your boss must be happy with your presentation. However, making this assumption without deeper investigation could prove problematic. If you take a second look at your boss, you might notice that she is also laughing slightly, looking down and fiddling with her pen. This could mean a range of different things.
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