Personalization broadly known as customization

Predictive personalization
Predictive personalization is defined as the ability to predict customer behavior, needs or
wants - and tailor offers and communications very precisely.
[19]
Social data is one source of
providing this predictive analysis, particularly social data that is structured. Predictive
personalization is a much more recent means of personalization and can be used well to
augment current personalization offerings. Predictive personalization has become plays an
especially important role in 
online grocers
, where users, especially recurring clients, have
come to expect "smart shopping lists" - algorithm that predict what products they need based
on similar customers and past shopping behaviours.
[20]
Adaptation (computer science)
Role of customers
See also

---

Mass customization
Adaptive hypermedia
Behavioral targeting
Bespoke
Collaborative filtering
Configurator
Personalized learning
Preorder economy
Real-time marketing
Recommendation system
User modeling
User profile
1. 
Turow, Joseph (2010). The Daily You. New Haven CT: Yale University Press.
2. 
Thorpe, Chris; Rogers, Simon (2 April 2010). 
"Ordnance Survey opendata maps: what does it actually
include?" (https://www.theguardian.com/news/datablog/2010/apr/02/ordnance-survey-open-data)
.
The Guardian. London.
3. 
"Google Opens Up Data Centre for Third Party Web Applications" (http://www.cio.com/article/37236
3/Google_Opens_Up_Data_Center_For_Third_Party_Web_Applications)
. Cio.com. 2008-05-28.
Retrieved 2013-01-16.
4. 
Wall Street Journal, "On the Web's Cutting Edge, Anonymity in Name Only" (https://www.wsj.com/artic
les/SB10001424052748703294904575385532109190198)
, August 4, 2010
5. 
Flynn, Lawrence. 
"5 Things To Know About Siri And Google Now's Growing Intelligence" (https://www.
forbes.com/sites/parmyolson/2014/07/08/5-things-to-know-about-siri-and-google-nows-growing-inte
lligence/)
. Forbes.
. 
Bowen, J.P.
 and Filippini-Fantoni, S., 
Personalization and the Web from a Museum Perspective (http://
www.archimuse.com/mw2004/papers/bowen/bowen.html)
. In 
David Bearman
 and Jennifer Trant
(eds.), 
Museums and the Web
 2004: Selected Papers from an International Conference, Arlington,
Virginia, USA, 31 March – 3 April 2004. Archives & Museum Informatics, pages 63–78, 2004.
7. 
Lardinois, Frederic. 
"The Next Frontier For Google Maps Is Personalization" (https://techcrunch.com/2
013/02/01/the-next-frontier-for-google-maps-is-personalization/)
. TechCrunch. Retrieved
2015-09-13.
References

---

. 
Morozov, Evgeny (2013-05-28). 
"My Map or Yours?" (http://www.slate.com/articles/technology/future
_tense/2013/05/google_maps_personalization_will_hurt_public_space_and_engagement.html)
.
Slate. 
ISSN
 
1091-2339 (https://www.worldcat.org/issn/1091-2339)
. Retrieved 2015-09-13.
9. 
May, Harvey, and Greg Hearn. "The Mobile Phone as Media." International Journal of Cultural Studies
8.2 (2005): 195-211. Print.
10. 
"Variable Data Processor" (https://sourceforge.net/projects/vdprocessor)
. Retrieved 8 November
2020.
11. 
Weinman, Aaron (21 February 2012). 
"New jewellery website targets 'customisers' " (http://www.jewell
ermagazine.com/Article.aspx?id=2167&h=New-jewellery-website-targets-)
. Jeweller Magazine.
Retrieved 6 January 2015.
12. 
"Philips launches the world's first personalized, 3D printed face shaver for limited edition run" (http://
www.3ders.org/articles/20160121-philips-launches-worlds-first-personalized-3d-printed-face-shaver-f
or-limited-edition-run.html)
. 3ders.org. Retrieved 2016-03-02.
13. 
"Twikit brings 3D customization to French retail" (http://twikblog.twikit.com/belgian-3d-company-twiki
t-brings-3d-customization-french-retail/)
. Twikit Blog | 3D Customization, 3D Printing. Retrieved
2016-03-02.
14. 
"personalize: Definition, Synonyms from" (http://www.answers.com/personalization&r=67)
.
Answers.com. Retrieved 2013-01-16.
15. 
Chen, S., Y. Wang and M. M. Tseng. 2009. Mass Customization as a Collaborative Engineering Effort.
International Journal of Collaborative Engineering, 1(2): 152-167
1 . 
P. Sengottuvelan, R. Lokeshkumar, T. Gopalakrishnan, "An Improved Session Identification Approach
in Web Log Mining for Web Personalization," Journal of Internet Technology, vol. 18, no. 4 , pp. 723-
730, Jul. 2017.
17. 
Haag et al., Management Information Systems for the Information Age, 3rd edition, 2006, page 331.
1 . 
Wallop, Harry (2013-01-18). 
"How supermarkets prop up our class system" (https://www.telegraph.co.
uk/foodanddrink/9808015/How-supermarkets-prop-up-our-class-system.html)
. The Daily
Telegraph. London.
19. 
"10 Trends for 2013 Executive Summary: Definition, Projected Trends" (http://www.slideshare.net/jwti
ntelligence/jwt-10-trends-for-2013-executive-summary)
. JWTIntelligence.com. Retrieved
2012-12-04.
20. 
"Using Data in the eCommerce Grocery Customer Journey" (https://civalue.levit.dev/blog/omnichann
el-personalization/using-data-in-the-ecommerce-grocery-customer-journey/)
. ciValue. 2020-10-08.
Retrieved 2021-04-05.
External links

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Last edited 7 days ago
 by 
Smoore777
 
International Institute on Mass Customization & Personalization which organizes MCP, a
biannual conference on customization and personalization (http://www.iimcp.org)
User Modeling and User-Adapted Interaction (UMUAI) (http://www.umuai.org/)
The
Journal of Personalization Research
Retrieved from
"
https://en.wikipedia.org/w/index.php?
title=Personalization&oldid=1087652280
"