People-focused knowledge management

Results
from 
Intelligent
Acting
Personnel
and
from
Intelligent
Application
of
Structural
Knowledge
Assets
Create
New SKAs
Utilize
SKAs
Internal Operations
&
“Daily Work”
Motivation
Opportunities
Capabilities
Learning
&
Innovating
Direct
Sales
of
Structural
Knowledge
Assets
Products & Services
Systems & Procedures
Operating Practices
Management Practices
Organizational
Structure
Technology
Patents & Licences
Knowledge Bases
Permission
Education &
Training Programs
Customers
&
Outside
World
Structural Knowledge Assets (SKAs)
Figure 1-6
The effective-acting enterprise achieves its performance by diligent application of
personal and structural intellectual capital assets. Copyright © 1995 Knowledge
Research Institute, Inc. Reproduced with permission.
ch01.qxd 5/3/04 2:27 PM Page 22

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are all structural IC assets that the employees utilize in their jobs.
The effectiveness of these IC assets determines the effectiveness of 
the resulting actions and hence the behavior and performance of 
the company.
Good IC assets, as suggested above and discussed in later 
chapters, are not sufficient to ensure enterprise effectiveness and
durability in the present global competitive environment. In addition,
appropriate work arrangements, supportive conditions, and a moti-
vated workforce are necessary. By providing good leadership, senior
and middle managers contribute importantly to how well people are
willing and able to contribute to enterprise success.