Pearson New International Edition International pcl tp indd 1

business plan, marketing plan, and operating budget.
FRONT OFFICE SEMANTICS
Vision:
Abstract idea about what the hospitality operation would be like if it was ideally effective.
Mission statement:
More focused picture of what the hospitality operation wants to do and how it will
do it.
Long-range plan:
Statement of goals and the activities that will be undertaken to attain them that a hospi-
tality operation will use during the next three to five years in efforts to move toward attainment of its mission.
Business plan:
Plan of goals and activities that will be addressed within the next 12 months to move the
organization toward attainment of its mission.
Marketing plan:
Calendar of specific activities designed to meet the operation’s revenue goals.
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