Pearson New International Edition International pcl tp indd 1

OVERVIEW OF THE LODGING INDUSTRY
64

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who seek the lowest cost lodging rates consult the Internet. Limited-service
hotels have been the major beneficiaries of the increased use of the Internet to
book room reservations. Travelers simply log on to one of the many booking
sites available (or even the Web site of a hotel brand) to find the property that
offers the lowest rate for desired dates. The result has been a downward pres-
sure on ADR as hotels seek to secure their share of the available market.
Limited-service hotels appeal to cost-conscious travelers, so these properties
benefit most from comparison shopping. In other segments of the lodging
market (e.g., resort and convention hotels), the Internet’s impact in reducing
room rates has been less pronounced.