Brands are obsessed with appearing cool; therefore, they capture and mine youth

Copyright is important and must be adjusted 
to the changing world.

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So, the restrictions of copyright laws are a point 
of contention and conflict. However, the whole 
idea behind copyright is to protect people 
against exploitation.
That’s why it might be time to adapt copyright to 
the needs of those it seeks to regulate.
It was once safe to assume that anyone who 
wanted to reproduce copyrighted material was 
seeking to make a profit. Therefore, it made 
perfect sense to require anyone hoping to 
reproduce something to first obtain the 
permission of the original producer.
Today, however, the issue isn’t so clear-cut, 
which raises the question: To whom should 
copyright laws apply?
We’re in the twenty-first century, and everyone 
copies everything. It’s ridiculous to require a ten-
year-old fan-fiction writer to seek Warner Bros.’s 
approval to use characters and storylines from 
the Harry Potter franchise.
Such laws simply shouldn’t apply to the cultural 
activities of normal people. A more sensible 
solution would be to limit copyright to industrial 
regulation.
Furthermore, in so far as it limits our privacy, 
access to information and freedom of speech, 
copyright is also an issue of human rights.
Since we do just about everything online – our 
shopping, our banking, even our dating – the 
internet has transformed from a luxury into a 
necessity.
Limiting access to this necessity by copyrighting 
content therefore threatens our right to freedom 
of expression. Just imagine if stories of human 
rights abuses were copyrighted: we’d be unable 
to access them and so unable to speak out.
And copyrights can also be used to infringe on 
our privacy. For instance, a few years back, 
Viacom sued Google and YouTube for letting 
users upload videos that had been flagged as 
private because this prevented Viacom from 
reviewing the videos for proprietary material.
Luckily, the judge ruled against Viacom; if he 
hadn’t, however, there would have been huge 
ramifications. Companies would then have been 
able to access a user’s personal files to check 
for private material.