2021 development issues of innovative economy in the agricultural sector

Participants 
Influence of advertising 
Depends on frequency 
Depends on interactive 
Mass media 
Linguistic 
Addressable channels 
Time / method of contact 
Time-bound / one-way 
Timeless / Consumer Initiated 
Marketing strategy 
Push marketing 
Pull marketing 
Analysis and control of 
efficiency 
Data is only available 
occasionally, post-campaign 
analysis, ROI bias 
Data is always available, real-
time measurements, high ROI 
objectivity 

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19 
 
 
“DEVELOPMENT ISSUES OF INNOVATIVE ECONOMY IN THE 
AGRICULTURAL SECTOR”
 
International scientific-practical conference on March 25-26, 2021. 
Web: 
http://conference.sbtsue.uz/uz
 
- wireless data transfer protocol (WAP); 
- mobikode - a combination of numbers that allows you to make payments or receive discounts; 
- QR-code - a picture on a printed matter, allowing a quick transition to the virtual environment; 
- Click To, Flash SMS, Location Based Services (LBS) technologies; 
- technologies for convenient loading of software products. 
2. New possibilities of television: 
- technology of augmented reality (Augmented Reality); 
- technology of reproduction of virtual elements in reality. 
3. New features of interactive screens: 
- 3D projections (3D-mapping); 
- technology of image projection onto an environmental object. 
4. New features of POS terminals, video cameras: 
- biometric technologies; 
- technology of automated consumer identification, based on physiological (fingerprints, face recognition, 
DNA, iris pattern, palm shape, etc.) or behavioral (handwriting or keyboard handwriting, voice, lip 
movement, gait) characteristics. For example, using biometric technologies, you can pay for goods by 
placing your finger (eye, ear) on the scanner. Corresponding cameras allow conducting market research 
of attitudes towards a product or advertising messages in the form of observations of demographic and 
behavioral characteristics of consumers. Based on this technology, some retail outlets are already using 
facial recognition to create customer databases. 
5. New features of e-mail: 
- sending electronic advertising messages to mobile devices in the form of sms, that is, there is a 
combination of telephone marketing with mailing. 
Thus, summing up the results of the study, the following conclusions can be drawn. 
Competition in the modern market environment contributes to the development and expansion of digital 
technologies, which actualizes the use of digital tools in the struggle for the consumer and in the process 
of promoting and positioning goods and services. At the same time, the specific set of digital tools 
depends on the specifics of the product. Digital tools are used by all mobile, portable and other devices 
that have access to the Internet, the scope of these tools is expanding due to the transition to a real 
environment, and the target audience - due to the owners of modern gadgets, while ensuring the targeting 
and personification of the communicative impact, which in generally increases the efficiency of 
marketing activities in the context of informatization of society.