Notes on specific sections of marketing report
Executive sum m ary
• Give a brief overview including the 2 7 ...............................
Problem s
• Link each problem to a 2 8 ...............................which explains it
Implementation
• Practical solutions to problems
• Include details such as participants, 2 9 ...............................and sequence
• Section is often poorly done because of lack of 3 0 ...............................
Con clu sion
• Don’t use new material here
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Listening
C o m p le t e th e n o t e s b e lo w .
W rite O N E W O R D O N L Y fo r e a c h a n s w e r .
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