False economy What’s in it for me? Understand what makes the

The age of surveillance capitalism
What’s in it for me? Discover how Google and 
Facebook are getting rich off of your data.
If you’ve found these blinks, then you certainly 
use the internet in some capacity. Let’s face it, it 
would be extremely difficult to get by in life these 
days without engaging with the digital world. And 
this is the perfect situation for today’s 
surveillance capitalists.
Surveillance capitalism is the business of taking 
people’s data and using it to make a profit. This 
includes location tracking, search history, 
contacts, browsing history, biometric data, when 
you go to sleep and wake up, how often you 
recharge your battery – the list goes on and on. 
This information is then analyzed for behavioral 
trends and sold to help advertisers better target 
customers.
Many books that are critical of surveillance 
capitalism are nonetheless helping to normalize 
it by simply recommending that people turn off 
their devices more often and minimize time 
spent on social media. But author Shoshana 
Zuboff is hoping that people won’t accept these 
invasive practices as the new status quo and 
holds out hope that we can find a way to 
establish better privacy laws in the digital 
sphere.
In these blinks, you’ll find out

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
How many cookies your computer will 
collect by visiting the most popular 
websites;

How the dubious field of behaviorism is 
guiding today’s business practices; and

How the September 11 terrorist attacks 
put us on the path toward surveillance 
capitalism. 
In surveillance capitalism, all aspects of the 
human experience are turned into data and 
sold to a variety of businesses for a variety