Social media marketing

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SMM
Sharipov Amirxon
Tashkent University of Information Technologies named after 
Muhammad al-Khwarizmi
GROUP 042-22

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SOCIAL 
MEDIA 
MARKETING

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With over 80% of consumers reporting that social media—especially
influencer content—significantly impacts buying decisions, marketers
across industries are driving the evolution of social media marketing
(SMM) from a stand-alone tool to a multipronged source of marketing
intelligence on an increasingly important—and growing—audience.1
Within 18 years, from 2004 (when MySpace became the first social
media site to reach one million users) to 2022, the dramatic growth of
interactive digital channels took social media to levels that challenge
even the reach of television and radio.2 By Q1 of 2022, there were 4.6
billion social media users globally—over 58% of the world’s population
—an increase of over 10% in one year alone.34
As the use of social media trends upward, marketers are perfecting
strategies to capture the significant competitive advantage that
engagement with this key audience can deliver even more rapidly and
more effectively than traditional marketing.
WHAT IS THE SMM

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Social media managers are in charge of representing a company across social channels as
the sole voice of the brand. They respond to comments, compile campaigns and create
content. These experts provide organizations with the guidance needed to enhance their
online presence.
WHO IS SMM MANAGER?

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content marketing/content creating.
advertising/sponsorship.
influencer marketing.
social media management/community management.
paid media.
building your following.
contributing to forums.
reviews.
Different Types of Social
Media Marketing

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SMM MANAGER
CONTENT MANAGER
COMMUNITY MANAGER
GRAPHIC DESIGNER
COPYWRITER
OPERTATOR
VIDEO EDITOR
SMM GROUP 

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10 Advantages of Social Media
Marketing for Your Business
Increased Brand Awareness. ...
More Inbound Traffic. ...
Improved Search Engine Rankings. ...
Higher Conversion Rates. ...
Better Customer Satisfaction. ...
Improved Brand Loyalty. ...
More Brand Authority. ...
Cost-Effective.

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MEDIA TOOLS 
INSTAGRAM
TELEGRAM
YOUTUBE
TIKTOK
FACEBOOK

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The key ingredient for doing social media marketing well is having a strategy.
Without a strategy, you might be posting on social media platforms for the sake of
posting. Without understanding what your goals are, who your target audience is, and
what they want, it’ll be hard to achieve results on social media.
Whether you want to grow your brand through social media or to level up as a social
media marketer, developing a social media marketing strategy is essential.
How to Create a Social Media Marketing Strategy
 

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THE END