|
The Link Description
The content below the headline, the link description, fleshes out your
headline and gives readers a little bit more detail around what’s going to be
behind that click.
The Call to Action Button
There are a number of different alternatives you can use including ‘Enquire
now’, ‘Learn more’, or ‘Download’, for example. We’ve found that ‘Learn
more’ is the least threatening and converts best at the moment. So that’s
where I recommend you start. Everything’s up for split testing. However,
‘Learn more’ is a safe bet.
The Display URL
The display URL is the web address of the page to which the prospect is
going to be sent.
The social buttons, of course, show people engaging and sharing the
content.
Remember, average copy wastes money. Don’t be vanilla, be provocative.
Do something different. Stand out. Look at what all the competitors are
doing in your space, because their ads will be popping up on your newsfeed
no doubt – and then do the opposite.
And most importantly, don’t oversell in your ad. That’s not its job. That’s
what your opt-in page is for, or your landing page. Once you’ve put that ad
together, and you’ve got all the elements, just step back for a moment and
look at the ad, and ask yourself… ‘Would I click it? Is this something that
would really intrigue me?’
Facebook Ads Checklist
Does my copy look like news and demand attention?
Are my Facebook ads selling the click?
Is my tracking in place so I can determine which audiences and ads
are generating sales?
Is my focus on earnings per click (EPC) and sales volume?
Is more money coming back to me than I’m putting into Facebook
ads?
Is my copy the perfect bait for my dream buyer?
Are my conversions increasing?
Is my cost per conversion decreasing?
PHASE 6:
The Magic Lantern Technique
O
The Single Most Powerful Strategy for Turning Complete Strangers into
High-Paying Dream Clients Like Clockwork
k, that’s enough theory. Let’s show you how to put this all into
action.
You start with a traffic source. It could be Facebook, Google Ads,
Instagram, or even YouTube. You buy traffic from these channels at around
$2 a click or less, and send them to an opt-in page. This is a webpage where
a customer gives you their details – email, phone number, whatever – in
exchange for something valuable. Your High Value Content Offer might be
a piece of information, an ebook, or something else.
Once they’ve opted-in, they become a prospect, and you can market to
them, virtually for free, using email. We find a combination of email with
video generally works best.
They download your HVCO and then get redirected to a thank-you page,
which is a landing page that presents your Godfather Offer to them. This
page could be straight text, video, or a combination of both that presents
your irresistible Godfather Offer.
Once the prospect clicks the button on this page to take up your offer, they
are taken to a survey page where you can secure more details and arrange a
call, on which you’d aim to make a sale immediately.
That takes care of the 3% who are in buying mode and eager to sail through
your funnel to the purchase. But what about the other 97%? They enter your
funnel, but because they’re still undecided, they don’t take the next step to
scheduling a call or purchase.
The Larger Market Formula
Obviously, these people have a need or problem they’re looking to solve;
otherwise, they wouldn’t have opted-in for your HVCO in the first place.
However, they aren’t in the 3% of the pyramid that are looking to buy now.
This is where it really gets interesting. Remember I said the biggest profit
opportunity online lies in the 97% of prospects who aren’t in ‘buy now’
mode? They are the biggest market, and marketing to them can give you a
huge advantage over your competitors. You just need to know how to treat
them. They might be right on the edge of buying but just need a little
something more. So, you engage The Magic Lantern Technique and send
these fence-sitters a video sequence that teaches them something that
ultimately moves them closer to their desired outcome.
This is a series of two or three videos that give them pure value. They’re
not selling anything, just giving them some value in advance and taking
them closer to their desired outcome. At the end of each video you include a
Do'stlaringiz bilan baham: |
