Sell Like Crazy

Cold: Tinder Traffic
Tinder Traffic (as I like to call cold traffic) consists of people who have no
idea who you are. Just like a Tinder profile, you’re a complete stranger, and
what they see on your ad or landing page will determine if they want to

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‘swipe right’ and know more.
Warm: Second Date Traffic
Second Date Traffic (warm traffic) is – you guessed it – just like a second
date. They’ve met you, they know you, but they’re certainly not sold on
you. They’re trying you out to see if it’s a fit, but one wrong move and
you’re history.
Hot: Netflix and Chill Traffic
Netflix and Chill Traffic (hot traffic) are the audience equivalent of a long-
term relationship. They’ve worked with you in the past, they know all about
you, and they’d spend all their time with you if they could.
Now, if you serve a Netflix and Chill message to Tinder Traffic, their
reaction is going to be, ‘I have no idea who you are, so…. Yeah, this is just
too personal’. But if you serve a Tinder message to your Netflix and Chill
audience, they’re going to think, ‘I’m offended – it’s like they don’t even
know me!’
If you want to maximise conversions, you need to consider the temperature
of your traffic and adjust your message to fit. Everything about your ad,
offer, or landing page must be targeted to maximise the relationship you
have with your traffic.
The plan is to take them from Tinder all the way past Second Date to
Netflix and Chill. Here’s how it’s done.
How To Take Your Prospects From
Tinder To ‘Netflix And Chill’
Marketing is much like dating. There are a series of steps and events that
must take place in order for a relationship to develop and get more serious.
Let’s say the ultimate goal for dating is eventually to find a partner and get

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married. Generally speaking, the way you reach that end goal is by going
through a series of steps and events. It might start with meeting someone at
a party or bar, or through a friend. You might offer to buy that person a
drink, share a conversation, or talk about star signs. If things go well and
you hit it off, you exchange phone numbers.
After this, an ‘offer’ is generally made for a first date, perhaps dinner and
drinks. Then a second date, perhaps a movie or a walk through an art
gallery as you begin to get to know each other better.
You start dating. Things get more serious, you get engaged, and ultimately
married. While there are certainly a lot more things that happen along the
way, you get the picture. It’s a process, with a varying level of commitment
along the way to reach the desired outcome.
Business is much the same. However, most businesses are out there asking
people to marry them on the first date, or even worse, at first sight!
What do I mean by this? Instead of capturing a lead by using a HVCO,
building value through using the Magic Lantern Technique (we’ll get to that
in phase 6), educating your prospects, and only then asking the prospect to
buy, most businesses are out there screaming at the prospects to buy straight
out the gate.
Right from their advertising and ads they’re screaming, ‘We’ve got the best
range and the best service… Come and buy our stuff’.
From experience working with thousands of businesses over the years, this
is the biggest mistake I see them making. They’re walking into bars and
asking people to marry them.
This is the completely wrong approach.
Whether you’re advertising on Google, Facebook, Instagram, or YouTube,
the very first step in the process of taking disinterested wanderers and
turning them into your most valuable dream clients is getting eyeballs on