Sell Like Crazy

HEADLINE ESSENTIAL #2: NUMBERS
Numbers give your prospects a tangible object or logical idea to wrap their
head around. They also lay out a structure the reader instantly knows will
be easy to follow (not forgetting it makes it easier for you to write). Would
you rather read ‘5 things you must know before hiring a wedding planner’
or ‘Some helpful information about hiring a wedding planner’? The answer
should be obvious.

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So, let’s try it for your business:
‘7 Things You Must Know Before Hiring a Financial Planner’
‘12 Things No Wedding Photographer Would Tell You’
‘22 Money Murdering Mistakes No Web Designer Would Dare Tell
You’
It doesn’t matter what industry you’re in, this is cut and paste: ‘Shocking
reporting reveals the 5 things you must know about X’.
I’ve used it in hundreds of industries and it’s never not worked.
Remember, your prospects are more distracted than ever before. People
browsing the web are basically sleepwalkers and you must jolt them awake
like an electric shock. Remember, they’re only one click away from
seductive porn or irresistibly cute cat videos.
In the first few seconds you must grab them by the throat and drag them
into your copy and your offer. Once you have their attention with an
attention-grabbing headline, this sets you up for the ‘meat and bones’ of
your ad where you need to create enough desire for them to give you their
contact details and download your HVCO – and therefore enter your funnel.
And you do that by creating irresistible intrigue.
HEADLINE ESSENTIAL #3: CREATE IRRESISTIBLE INTRIGUE
It’s not enough just to get their attention and sell the benefits of your offer.
You also need to pique your reader’s interest and have them burning with
curiosity. The best way to do that is to dial up the intrigue.
A great way to create irresistible intrigue is by using words such as ‘Must’,
‘Alarming’, ‘Shocking’, ‘Won’t Tell You’, ‘Exposed!’ ‘Revealed’
‘Confession!’ ‘Horror’ ‘Secret’.You can download an additional list of
power words to help you get started at https://resources.selllikecrazy.co/
Or try adding a twist or qualifier to the hook, i.e., ‘How to start and scale an

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online business, even if you don’t know what to sell’. By adding the ‘even
if you don’t know what to sell’ it not only qualifies people who don’t know
what they want to sell, but also increases the intrigue for your prospect to
find out how that’s possible.