Sell Like Crazy

‘HomeBuilder’ Questions 42 Visualisation Data

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How to choose a homebuilder
Will homebuilders negotiate on price?
What questions to ask homebuilder (this one is great!)
What is owner builders home warranty insurance?
Which homebuilder to choose?
These are the questions most prospects have when thinking about engaging
a homebuilder. We’ll be using these hair-on-fire questions in the next step to
attract our dream buyer, and you will do the same in your market so you
know you’re solving real problems of real people looking for your products
or services.
Other great places to look are Facebook Groups and pages around your

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market and niche. These are goldmines for valuable information.
These are what you want to look through:
All posts by the page owner
All posts by visitors to a fan page
Count of engagements for a post by page owner
Count of engagements by post type
You don’t need to scroll through pages and pages of comments. You can
simply look at the most popular ones and read what the market is discussing
and thinking about.
Another incredible source for market intel is to look at threads on Reddit
and question platform website, Quora. These are like walking into a golden
palace of customer insight and eavesdropping on thousands of
conversations that are taking place behind closed doors about your market.
After you’ve used the Halo Strategy, it’s now time to use the marketing
intel and research you’ve gathered to create your dream buyer avatar.
Creating Your Dream Buyer Avatar

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Knowing your dream buyer changes everything – your product and service
offering, your marketing strategy, value proposition, pricing, tone of your
copy, what channels you advertise on, and more.
No one can afford to address everyone’s problems, especially in today’s
market conditions where the media we use to reach our customers is so
highly fragmented. If your business is going to compete with the big guys,
you have to zero in on your dream buyer.
A lot of business owners simply say, ‘I’m targeting whoever is interested in
my services’. Some say that their target is business owners, homeowners,
property investors, or mothers. It’s a good start, but these targets are much
too general to go after. Specificity is key.
And while defining your dream buyer might seem like you are excluding

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other audiences who might buy from you, keep in mind that targeting a
specific dream buyer doesn’t mean you have to exclude anyone who
doesn’t fit that criteria.
The purpose of going after a dream buyer is to focus your message and
marketing budget on whichever market is most likely to buy your products,
as well as those prospects who would be your dream customers.
Focusing on your dream buyer brings clarity to your marketing message,
and your copy becomes sharp and hard like the tip of a spear that cuts
through the noise in your marketplace, which ultimately leads to a more
profitable business.
And look, while you might be thinking that creating a dream buyer persona
isn’t the sexiest thing, let me tell you this:
Advertising channels change. Landing page builder software changes.
Algorithms change. Tactics change. But the fundamentals of learning what
people want, understanding exactly where you can help them, and then
telling the right people about it in the most persuasive way are timeless
strategies that worked 100 years ago and will work 1,000 years from now.
This chapter is about getting to know the right people – your dream buyers
– who will benefit the most and pay you most for your products and
services.
Here are the nine essential questions to ask in the process of defining your
ideal customer. Let’s get started.
Nine Questions To Define Your
Dream Buyer