Learn or leave the market

Skills of Businessmen and Leaders of the Future 
125
A New Employee Image 
126
Hard Skills vs Soft Skills 
129
Types of Hard Skills 
130
Soft Skills for the Head of a Company 
131
What Else Will Help You Remain Successful? 
133
Digital Marketing: a Must-have in All Professions 
135
Every Boss Has to Know Product and Project 
Management 136
How Lectera Works and Why We Keep Doing It 
141
Principles and Methodology of Lectera 
148
What Does Lectera Teach? 
150
What Else You Can Do with Lectera 
154

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CHAPTER 1
THE LABOR MARKET 
TODAY

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 Chapter 1. The Labor Market Today.
Today’s world is facing entirely new chal-
lenges. The modern age has completely 
transformed the labor market, and 
now people have to keep up with 
it and “make leaps forward” not 
to be left behind. New professions 
arise almost every day, and not 
everyone has the opportunity 
to learn about them in time. When 
school students are preparing for 
exams and have to choose their 
future professions, they do not even 
know what to choose from. After all, 
there are so many new professions, that 
can be confusing as well. The world has 
become multifaceted, and nowadays there are 
as many prospects as there are problems.
People have to compete with AI not only in repetitive manual jobs 
but also in professional and intellectual fields. Today you need 
to constantly master new skills, and sometimes even professions, 
in order to stay relevant.
To help people respond to these challenges successfully, we have 
created Lectera, an educational platform. It will help you remain 
a marketable specialist at any age, or teach you the skills you need 
to become one. Our entire platform is designed for those who want 
to be relevant, make new advances and intend to achieve success 
in their field.
Everybody, who is trying to find a direction for personal develop-
ment, wants to take care of his future career and plan his professional 
growth, needs new benchmarks. I will teach you how to respond 
to the challenges of the modern labor market and I will explain the 
principles of its current development.

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