Microsoft Word marketing doc

4. 
International Laws and Relations 
Air transport is governed by international laws. If the relations 
between the two countries are not cordial, they may not allow aeroplanes 
of other country to fly over their country. Hence, a new route is to be 
identified which may involve additional operating costs. 
5. High 
Risk 
Due to the greatest degree of possibility of accidents, air transport 
is regarded as dangerous. Thus, element of risk is high in air transport 
because the aeroplanes are prone to accidents on account of using 
signalling, bird’s dash, improper training etc. 
In recent years, the Government has privatised air transport which 
paved way for operating private flights in India e.g., Sahara and Jet 
Airways. Thus, the monopoly of the Government in air transport is 
removed. 
SUMMARY
 
The word channel has its origin in the French word used for canal.
Channels are routes, avenues, pathways suggesting movement or flow. 
Distribution means to distribute, diseminate or spread about. When these words 
are related to marketing, channels of distribution have been defined in different 
ways. 
In order to make the distribution system meaningful, the channel choosen 
must be used and managed effectively to achieve the desired marketing and 
organisational goals. 
The importance of distribution channels emanates from the functions 
performed by them. 
Channels of distribution is of two types. I) Direct Channel and II) In-
direct Channel. 

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In the direct channel, the manufacturer sells the goods directly to the 
consumers without any marketing intermediary. 
In the indirect channel, the manufacturer sells the goods to the 
consumers through middlemen. The different types of middlemen are : 
I.