Microsoft Word marketing doc

Syndicate stores 
: A syndicate store is an extension of the mail order 
business on a small scale. The important characteristic of syndicate 
stores is that it offers a wide variety of merchandise to customers but 
seldom sell known brands. These retailers buy most of the unbranded 
varieties and sell them under their own brand names. 
2. 
Large Scale Retailers
: 
In recent years the large scale retail trade has expanded considerably 
since it brings several advantages such as greater buying capacity, 
financial economics, expert management, economics in bulk buying, 
benefits of mechanisation and automation, maximum risk bearing 
capacity, intensive promotion etc. The different types of large scale 
retailers are as follows : 

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A) 
Departmental Stores
:
It is a large retail establishment having in the same building a number of 
departments each of which confines its activities to sell one particular product. 
According to James Stephenson, “Departmental stores is a store engaged 
in the retail trade of the wide variety of articles under the same roof”. 
A departmental store is essentially an urban-oriented outlet and generally 
located in the heart of the city. 
Origin
: The departmental store is an European innovation. The first 
departmental store “Bon Marche” was set up in 1852 in Paris. The second 
departmental store, the “Louvre” was established in 1855 and the third, the 
“Printemps” in 1865. Thus, the France is said to be the house of departmental 
stores. The success of departmental stores in France led to the setting up of 
departmental stores in other countries like the U.S.A., Japan, UK, etc. But, in 
India, we find very few departmental stores and they are restricted to big cities 
like Mumbai and Calcutta. Only few stores such as Army and Navy stores, 
Spencer Company, Roopalaya etc. have been set up in big cities.