Microsoft Word marketing doc

I. PRODUCT
 
VARIABLES 
1.
Product mix and product line. 
2.
Design, quality, features, models, style, appearance, size and 
warranty of products.
3.
Packaging, type, materials, size, appearance and label 
4.
Branding and trade mark.
5.
Merchandising.
6.
Service, pre-sale and after-sale.
7.
New products.
II 
 
 PLACE
 
VARIABLE
 
1.
Channels of distribution, types of intermediaries, channel design, 
location of outlets, channel remuneration and dealer – principal 
relations. 
2.
Physical distribution, transportation, warehousing, inventory 
levels, order processing etc. 

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III PRICE VARIABLES 
1.
Pricing policies, levels of prices, levels of margins, discounts and 
rebates. 
2.
Terms of delivery, payment terms, credit terms and installment 
facilities. 
3.
Resale price maintenance. 
 
IV
PROMOTION VARIABLES 
1.
Personal selling : objectives, level of effort, quality of sales force, 
cost level, level of motivation. 
2.
Advertising : media mix, budgets, allocations and programmes. 
3.
Sales promotional efforts, display, contests, trade promotions. 
4.
Publicity and public relations. 
Assembling and managing the marketing mix is the main part of the 
marketing task. However, no marketing man is free to assemble and operate his 
marketing mix in a setting of his creation; he has to necessarily operate it in the 
marketing environment in which he markets his products; he has to reckon the 
set of variables that make up the environment. 
4.2