E-commerce edited by: manav sahu & Dr. Jitendra kumar sahu ( pmec & Research Scholar: Berhampur University & Professor,hod mech. Dept, smit chandipadar ) Introduction

Content Management Tools
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Content Management tools must enable content to grow and change 
at Web speed.
Team Content Development
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Publishing content to the Web and extending the functionality of a
site takes a whole team: developers to build site structure and implement business rules, designers
to create page layouts and define a consistent look and feel, and business managers to define busi
ness rules and contribute content.
Collaboration Across The Extended Enterprise
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Publishing and managing Web content typically
involves an approval process and some administrative work.
Centralized Rules
‐
 Based Content Management:
Anyone should be able to manage site content
simply by defining a few document characteristics when a document is published. With characterist
ics such as a document‟s type (for example, “data sheet”), format, and activation/expiration dates i
n place, links to the document can be automatically populated throughout the site, and document v
isibility and “document migration” can be automated.

Customized Content Delivery
Pervasive Personalization

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Knowledge
‐
Based Personalization
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Effective personalization depends on the ability to customize a 
user‟s experience based on a rich, centrally stored user profile: in essence, a knowledge base that
consists of user information and expertise on how to apply that information. This kind of knowled
ge base cannot be bolted onto a brochure ware Web site. The ability to gather and apply user
‐
rela
ted knowledge must be integrated into the e
‐
Business system from day one, so that information ca
n be contributed, shared, and leveraged by all the applications in the system.
User profiles
are the crown jewels of an e
‐
Business strategy. The quality of profiles determines th
e degree to which the user experience can be personalized. Profiles can and should be built throug
h both explicit and implicit mechanisms.